Freelancer profile translated to English.
Back to original languageAbout Merwan
🧠GenAI Marketer - Performance Ads & Automation | 5 years of experience
⚡ Copywriting → GenAI → Ads that convert
📈 AI-optimized ROAS, scaled creatives, systems that run without you
✅ 5/5 on +20 clients supported
⏰ Creative brief within 48 hours
What I do, concretely
I industrialize ad creation using GenAI. This means: less time spent producing, more volume to test, and campaigns that scale without exploding production costs.
My 3 value zones
1. Performance Ads × GenAI
High-volume creative variant generation, structured A/B testing, progressive scaling. I manage LinkedIn and Meta campaigns with GenAI pipelines that multiply test volume without multiplying production time.
2. Prompt Engineering applied to marketing
I build systems: minimal, precise context, adapted to each model. I've trained entire teams in these methods within consulting firms.
3. Automation & tool integration
Connecting GenAI models, N8n workflows, creative production pipelines. I build systems that remain in place after I leave.
Some achievements
- GenAI usage framework deployed in a consulting firm — adopted by 60% of teams in 3 months
- Ad creative pipelines: production time divided by 3, test volume multiplied
- X ROAS achieved at SuperSmart via GenAI + structured A/B testing
- 0 to +30k TikTok followers in 3 months for a client
My process
1️⃣ Audit of your ads strategy and current AI stack
2️⃣ Proposal for an adapted creative production system
3️⃣ Validation and implementation of pipelines
4️⃣ Execution, testing, scaling
🇫🇷🇬🇧🇮🇹 Trilingual — French / English / Italian
🎯 Free audit upon first contact via Malt
Want to scale your ads with GenAI? Let's talk.
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Remote only
Primarily works remotely
Experience
- Nautilus EnergyMarketing DirectorENVIRONMENTALDecember 2022 - April 2024 (1 year and 4 months)Implementation and practice of a communication and Ads strategy for Nautilus Energy, a consulting firm in energy transition.The goal was to establish the credibility of the firm, still young, and to set up a sustainable acquisition tunnel for qualified leads that would last long-term.
- Venn TelecomCopywriter & Ads missionTELECOMMUNICATIONSJanuary 2023 - April 2024 (1 year and 2 months)Bruxelles, BelgiumLanding page copywriting, implementation of an Ads system and commercial email sequences.The mission was conducted in English for Venn Telecom, a Belgian B2B telecommunications company expanding into France at the time. My role was to frame the development of the marketing department in France during this period.
- EnergiomCopywriter / Writer (mailing)ENERGY AND UTILITIESNovember 2022 - November 2022Writing and mailing for advertising purposes to prospect for clients in ecological renovation.
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