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Merwan LajnefML

Merwan Lajnef

Business Developer — Cyber, Tech, Finance, Digital

€640/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Merwan

You are reading this profile. It's already a demonstration.

You clicked on my profile despite dozens of others, often cheaper, in your search. This is no accident, it's a system. And this is exactly what I implement to sell your own solution to you.

I am a business developer in subjects that most salespeople avoid because they are too complex to explain: cybersecurity (co-founder of Atlas Red Consult, a pentest firm), deep tech (complete commercial structuring at Kurybees, battery R&D), finance (JP Morgan, Madrid), and custom digital solutions (Digits Hills).

Four sectors, one common point: a product that is difficult to popularize, a long sales cycle, an interlocutor who must understand why before saying yes.

What I do concretely: I don't improvise prospecting, I build the system behind it:
tools (HubSpot, Salesforce, Apollo.io), teams, networks of referrers — then I take charge of closing. At Atlas Red, this means a dedicated team for appointment setting, an ecosystem of business introducers, and me on the ground and in final negotiation.

Education NEOMA Business School (Global BBA).

If your product or service is difficult to sell because it is technical, new, or misunderstood by the market, this is precisely my playground. Let's talk about it.
  • French

    Native or bilingual

  • Spanish

    Conversational

  • English

    Fluent

  • Arabic

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Atlas Red Consult
    Co-founder & Director
    CONSULTING AND AUDITS
    February 2026 - Today (5 months)
    Paris, France
    Co-founder and director of Atlas Red Consult, a cybersecurity consulting firm specializing in penetration testing (web, API, mobile, network).
    End-to-end commercial acquisition system construction:

    Recruitment and management of a dedicated team (call center) responsible for prospecting and appointment setting
    Creation of an ecosystem of referrers and business introducers generating a continuous flow of qualified leads

    Personal role focused on the highest added value levers:

    Field prospecting at professional trade shows and private IT/cybersecurity events (including VivaTech)
    Closing qualified deals escalated by the team and the referrer network

    The context is intentionally demanding: selling pentesting to non-technical executives means translating a complex subject into clear business arguments, without ever relying on an easy-to-understand "showcase" product.
  • Kurybees
    Business Developer — Structuring Sales & Prospecting Tools
    ENERGY AND UTILITIES
    May 2025 - July 2026 (1 year and 2 months)
    Les Mureaux, France
    Implementation of Kurybees' commercial stack (independent battery R&D studio, laboratory + IT service + consulting division): deployment and configuration of HubSpot, Salesforce, and Apollo.io as the CRM and prospecting foundation.
    Missions:

    Deployment of HubSpot, Salesforce, and Apollo.io from scratch
    Creation of multi-channel automated prospecting campaigns
    Training of sales teams in the use of tools

    Results: identification and qualification of several major accounts in the R&D/energy sector (research institutes, battery industry manufacturers), with direct transfer of qualified appointments to Kurybees' executives.
    Context: at the time, Kurybees sold expertise that was not yet packaged, access to the laboratory and raw battery cell data rather than an established product offering — which required structuring the entire sales pipeline from scratch rather than plugging into an existing process.
  • JP Morgan
    Business Development & Corporate Client Analyst
    PRIVATE EQUITY
    June 2024 - November 2024 (5 months)
    Madrid, Spain
    Selected to join JP Morgan in Madrid for a dual mission of Business Development and Corporate Client Analyst, within one of the world's largest investment banks.
    Missions:

    Identification and qualification of high-potential corporate accounts for the sales team
    Support in preparing client meetings (profile analysis, arguments)
    Analysis of existing client portfolios and account performance monitoring
    Market intelligence and internal reporting to the team

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