Mervé Tetey

Hello, I'm Mervé 👋

I'm a Product Manager passionate about understanding the user, and I like to look at the product through the lens of growth, because a good product is one that brings value to the customer and, ultimately, to the business.

I help companies create new products and improve existing ones.

- Identify the right problem to solve (“build the right thing”)

- Design, deliver, iterate on the solution in short cycles

- Optimize the product for acquisition, activation, and retention

- Align your product goals with your business goals

- Raise awareness throughout your organization to become product-led

- Clear structuring of product strategy (OKR, roadmap)

- Managing discovery (user research, data analysis, benchmarking)

- Scoping the MVP (user story map, backlog, prioritization)

- Optimizing delivery (functional specs, Agile rituals)

- Identifying growth levers (KPIs, AARRR, product analytics)

🌐 An international profile and a 360° product vision thanks to my 10 years of experience in digital with a background in Project Management → Digital Marketing → Product, which has equipped me with:

- 🧩 Dual Product & Growth culture: focus on impact to deliver products designed for adoption and engagement

- 📊 Mastery of data analytics: building and tracking relevant KPIs in automated dashboards, for continuous measurement and improvement

- 👂 Fine analysis of the market and needs: solid discovery before starting to deliver solutions to ensure the right value proposition

- 🧭 Leadership & communication: stakeholder management, facilitating meetings and workshops, aligning / reconciling / motivating / uniting and staying the course

Environments: startups, scale-ups, digital agencies

References: Carrefour, Auchan, Rolex, ENGIE, La Fourche, Smartway