Freelancer profile translated to English.

Description

With over 20 years of experience in global and independent agencies, I am now a freelancer in Bordeaux and available for assignments between Bordeaux and Paris. Both a creative director and a copywriter, I support brands in the strategy, ideation, and implementation of their campaigns.

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Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational
Turkish
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

TBWA
CREATIVE DIRECTOR
September 2021 - May 2024 (2 years and 8 months)
İstanbul, Türkiye
Concept and development of360° campaignsfor global brands(IKEA, BMW, McDonald's)and local ones(HepsiBurada, Defacto, Hayat Kimya, Atasay)
• Managed a creative team of 16 people for the implementation of strategic concepts
• Executed over 100 multi-channel campaigns (TV, digital, print, field activations)
• Directed communication campaigns for Molfix, Molped, Bebem, and Bingoin Asia, the Middle East, and Africa
• Strategic repositioning of Defacto: transition from a low-cost brand to a fashion brand in 2 years.
• Production supervision
GREY
CREATIVE DIRECTOR
February 2020 - June 2021 (1 year and 4 months)
İstanbul, Türkiye
Built a brand new team (15 people) for the ATL department and was responsible for the brands:P&G, Huawei, GSK, Petrol Ofisi, Lenovo, Teknos, Agesa, Emotion, Roche
RAFINERI
ASSOCIATE CREATIVE DIRECTOR
March 2016 - February 2020 (3 years and 11 months)
İstanbul, Türkiye
Managed one of the largest local banks:Yapı Kredi (Unicredit Group) - (Worldcard, Private Banking, Adios Card)**, as well as **luxury fashion brands(Beymen, Wepublic, Network) and other major retailers (Eczacıbaşı, Koçtaş, Henkel).