Freelancer profile translated to English.
Back to original languageAbout Mervé
Hello, I am Mervé, an UX design and CRO specialist for 5 years, I have carried out numerous optimizations and web redesigns for large groups such as TUI France and Maisons du Monde.
My skills include: UX Research, UX design, competitive intelligence & benchmarking, conducting ideation and co-design workshops, AB testing & personalization.
Do not hesitate to contact me for your future projects.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Petit BateauLead UX & CROE-COMMERCENovember 2022 - Today (3 years and 6 months)Issy-les-Moulineaux, FrancePetit Bateau website optimization:UX Activity Management:- UX Research: user testing, surveys, questionnaires- Participation in cross-functional projects focused on omnichannel and international aspects- Participation in the continuous improvement of the website- Benchmarking & Competitive Intelligence- Wireframe creation- Website evaluation- Writing UX specifications- UX/UI testing of projects & continuous improvements- Design opsCRO Activity Management:- Roadmap creation and monitoring- Scoping & implementation of A/B Tests- Results analysisUI Activity Management:- Monitoring of UI mockups & prototypes creation- Monitoring of Design System implementation
- Maisons du MondeUX Designer & CROSeptember 2021 - November 2022 (1 year and 2 months)Optimization of the www.maisonsdumonde.com website:- UX Research: user testing- Participation in cross-functional and omnichannel projects- Participation in the continuous improvement of the website- CRO: roadmap input, scoping & A/B Test implementation- Benchmarking & Competitive Intelligence- Wireframes- UI mockups monitoring- Website evaluation- Writing UX specifications- UX/UI testing of projects & quick wins
- TUI FranceUX Designer & CROTRAVEL AND TOURISMFebruary 2017 - September 2021 (4 years and 7 months)Optimization of the www.tui.fr website:- UX Research: questionnaires, surveys, NPS, quantitative & qualitative user testing- Analysis of user feedback: Usabilla (user feedback), Hotjar (video recordings)- Website optimization: projects and quick wins- CRO Activity Management: Implementation of A/B Tests & Personalizations, roadmap monitoring, ideation workshops- Benchmarking & Competitive Intelligence- Wireframes for various redesigns & optimizations (product pages, purchase funnel, landing pages...) using Axure & Sketch- Website evaluation, creation of experience maps- User testing implementation (recruitment, personas, scenarios, use cases, storyboards, results analysis, wireframes and recommendations)- Writing UX specifications
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Education
- Design Thinking TrainingGOBELINS, School of Image2019Formation Design Thinking
- Master's Degree in Human Factors Engineering & ErgonomicsUniversity of Paris2017Master Ingénierie des facteurs humains & Ergonomie