You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Merry M.MM

Merry M.

Senior Data & Digital Consultant

€820/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Merry

Specialist in tracking, web analytics, and media strategy, I have been supporting large companies for over 7 years in optimizing their digital performance through a data-driven approach and in-depth expertise in marketing and analytical tools.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Armenian

    Native or bilingual

Can work on-site
Marseille (up to 10km)

Experience

  • Elevate
    Senior Data Marketing & Sales Consultant
    September 2023 - Today (2 years and 9 months)
    Spain

    - Account management (Spain): supporting key accounts in structuring and activating their marketing data ecosystem
    - Implementation of analytical solutions: 1/ Writing detailed tagging plans for websites and mobile applications (GTM, Firebase, GA360) 2/ Configuration and setup of analytics and TMS tools 3/ Testing and validation of implementations in production and pre-production
    - Reporting & Data Visualization:
    - Creation and automation of dashboards to track performance (Looker Studio)
    - Conducting training sessions for business teams
  • Elevate
    Web Analytics Manager - Sanofi Opella
    January 2024 - September 2024 (8 months)

    - Supervision of tracking for 350 international websites (GA4, GTM, GSC)
    - Management and coordination of an agency for analytics implementations and support
    - Deployment of a tracking standardization project across the group's websites
    - Training and acculturation of CMS teams on best analytics practices
    - Management of access and governance of analytical platforms
  • Converteo
    Senior Media & CRM Consultant - Accor
    October 2022 - May 2023 (7 months)
    Paris, France

    - Preparing the group for the cookieless era: impact audit, technological watch, and roadmap of tests
    - Migration to GA4: impact analysis, tool reconnection, and audience transfer
    - Orchestration of audience strategy for display & social
    - Management and administration of the Sprinklr tool for paid social

Recommendations

FU
FU
FU
+4
Former user and 6 other people have recommended Merry

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master of Science
    ISCOM
    2018
    Master 2, Expérience client, UX et marketing digital professionnel
  • Master 1, Global Marketing and Communication (MCG)
    ISCOM
    2017
    Master 1, Marketing et Communication Globale (MCG)

Certifications

  • Google Analytics
    Google
  • Google Display & Video 360
    Google

Skill set (27)

Categories