Freelancer profile translated to English.

Description

Specialist in tracking, web analytics, and media strategy, I have been supporting large companies for over 7 years in optimizing their digital performance through a data-driven approach and in-depth expertise in marketing and analytical tools.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Armenian
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 10km)

Elevate
Senior Data Marketing & Sales Consultant
September 2023 - Today (2 years and 9 months)
Spain

- Account management (Spain): supporting key accounts in structuring and activating their marketing data ecosystem
- Implementation of analytical solutions: 1/ Writing detailed tagging plans for websites and mobile applications (GTM, Firebase, GA360) 2/ Configuration and setup of analytics and TMS tools 3/ Testing and validation of implementations in production and pre-production
- Reporting & Data Visualization:
- Creation and automation of dashboards to track performance (Looker Studio)
- Conducting training sessions for business teams
Elevate
Web Analytics Manager - Sanofi Opella
January 2024 - September 2024 (8 months)

- Supervision of tracking for 350 international websites (GA4, GTM, GSC)
- Management and coordination of an agency for analytics implementations and support
- Deployment of a tracking standardization project across the group's websites
- Training and acculturation of CMS teams on best analytics practices
- Management of access and governance of analytical platforms
Converteo
Senior Media & CRM Consultant - Accor
October 2022 - May 2023 (7 months)
Paris, France

- Preparing the group for the cookieless era: impact audit, technological watch, and roadmap of tests
- Migration to GA4: impact analysis, tool reconnection, and audience transfer
- Orchestration of audience strategy for display & social
- Management and administration of the Sprinklr tool for paid social

Check out Merry's experience

Former user and 6 other people have recommended Merry

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master of Science
ISCOM
2018
Master 2, Expérience client, UX et marketing digital professionnel
Master 1, Global Marketing and Communication (MCG)
ISCOM
2017
Master 1, Marketing et Communication Globale (MCG)