Freelancer profile translated to English.
Back to original languageAbout Merlin
Establishing a business model in the market?
Growth stagnating?
I conceptualize, test, and scale new business models.
As an entrepreneurially thinking Venture Builder with expertise in building new business models, developing go-to-market strategies, and operational scaling of business models, my goal is: to achieve real traction signals (revenue, retention) in weeks, not just slides.
I support my clients with:
- Venture Building (0→1) → Building & Scaling Digital Business Models
- Go-to-Market & Pricing → ICP, Value Proposition, Offer Design, Pricing Systems
- Sales Consulting / Interim CRO → Pipeline Structure, Forecasting, Playbooks, Enablement
- Revenue Operations (RevOps) → Clean Stages, Automations & Dashboards
- List Building -> Signal-based Prospecting with Clay, Apollo & LinkedIn
- Outbound & Pipeline Generation → Outbound Mix (Cold Calling, Email & LinkedIn Sequences)
- MVP/Prototyping → Fast Experiments, No-/Low-Code, Early Revenue Signals
I look forward to your challenge!
German
Native or bilingual
English
Fluent
Can work on-site
Kassel (up to 50km)
Experience
- Schenker AG / Schenker VenturesInterim CRO / Head of Sales & GrowthLOGISTICS AND SUPPLY CHAINApril 2025 - Today (1 year and 4 months)Berlin, GermanyAs Growth Lead for a portfolio venture in the sustainability sector of Schenker Ventures, my responsibilities included developing and implementing the go-to-market strategy. This encompassed:
- Segmentation/ICP Definition
- Value Messaging Validation
- Pipeline Development (Building playbooks & processes for the stages: Lead Generation, Discovery, Demo, Pilot, Close, Onboarding)
Target Metrics:- Pipeline Coverage
- Stage-to-Stage Conversion
- Sales Cycle
- AOV/ACV
- YourMellon LLCGrowth PartnerHUMAN RESOURCESMarch 2025 - Today (1 year and 5 months)Kassel, GermanyBuilding the go-to-market strategy for the software division YMRecruitung. Accompanying the implementation of building an outbound channel mix through messaging-fit experiments to pipeline coverage and conversion optimization. Accompanying the rollout in weekly sprints. Developing the go-to-market playbook and training the sales teams.
- DB SchenkerVenture BuilderLOGISTICS AND SUPPLY CHAINJune 2022 - April 2024 (1 year and 10 months)Berlin, GermanyBuilding and scaling new business models and ventures in the logistics industry.
- Ideation: Development of new business models
- Validation: Validating critical hypotheses through experiments
- MVP: Building and developing prototypes and MVPs for further validation of core hypotheses - focus on early revenue.
- Go-to-Market: ICP sharpening, Value Proposition, Pricing, Messaging; initial outbound/inbound tests
- Early Revenue: Acquiring pilot customers/PoCs, structuring contracts, building references
- Unit Economics & KPIs: CAC/LTV, ACV/MRR, Sales Cycle, NRR; clean tracking (CRM + Analytics)
- Scaling: Playbooks, repeatable acquisition channels
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Education
- M.Sc. Industrial EngineeringUniversity of Kassel2025Schwerpunkt: Entrepreneurship & Business Model Innovation & Elektrische Energiesystem
- B.Sc. Industrial EngineeringTU Berlin / University of Kassel2022Schwerpunkte: Finance, Accounting, Controlling & Elektrische Energiesystem