Freelancer profile translated to English.
Back to original languageAbout Merlijn
Under the motto "curious online", I am enthusiastic about figuring out and solving digital problems, both on the job and in my free time.
Structural progress is the name of the game; whereby I guide and advise both external and in-house clients, with results (and a number of cool cases as a consequence).
Digital growth starts with the right data, and that's where I make the difference. I have been active in online advertising since 2016. In the meantime, this scope has been expanded with, among other things, data tracking and web analytics.
Also be sure to check out my personal CV website that I built myself via cv.merlijncoppens.be.
Dutch
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Heist-op-den-Berg (up to 20km), Arrondissement Antwerpen (up to 10km)
Experience
- Freshday
On Malt
Setup of all marketing channels with associated conversion trackingOctober 2023 - October 2023Setting up tracking on the website:- Setting up Google Tag Manager measurement points (page views, time on page, users, email clicks, phone number clicks, form submits)- GA4: Full check up + sending all events- Facebook: Setting up Pixel and sending all conversion events (call, email, form)- Facebook: Conversion API via Google cloud or stape (when access is in order)- Google Ads: Sending conversion linker, remarketing tag, and all conversion events (call, email, form)- LinkedIn: Setting up Pixel and sending all conversion events (call, email, form)All via GOOGLE TAG MANAGER, not via website code - Sint-Niklaas,Data Tracking LeadJuly 2021 - Today (5 years and 1 month)Flanders, BelgiumIn addition to providing all training, I have been leading the 'data team' since July '21. Together with my team, I set the course for knowledge and skills. The goal is to keep up with this rapidly changing online world. We investigate the changes around marketing technology, analytics, cookieless solutions, GA4, reporting tools, tag manager, and so on. We communicate all new insights to our colleagues and use them to structurally improve our clients' performance.
- Klanten:Digital Marketing ConsultantApril 2019 - Today (7 years and 4 months)Sint-Niklaas, BelgiumAs a consultant, I work with companies/partners to find solutions. Always with a critical eye, looking for more efficiency:- Developing digital strategy & online campaigns- SEA + Social: setup, adjustments & monitoring of online marketing campaigns- Google Analytics: from setup to data analysis- Data tracking: using Google Analytics & Google Tag Manager Clients:
Reviews
Recommendations
Be the first to recommend Merlijn
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Student MarketingThomas More University of Applied Sciences2016Student Marketing
- PostgraduateThomas More University of Applied Sciences2016Postgraduaat,