Freelancer profile translated to English.
Back to original languageAbout Meriem
Transforming data into measurable growth: that's my mission!
With 11 years of experience at the intersection of marketing, project management, and tech, I help companies accelerate their digital performance. My time at Team Vitality allowed me to refine organic and technical acquisition strategies on an international scale.
My approach is based on the AARRR framework: from surgical acquisition to conversion optimization (CRO). I build automated and sustainable systems.
🚀 My Key Expertise
- Technical & International SEO: Crawl audits, Core Web Vitals, Shopify architecture, multilingual management, and E-E-A-T strategies.
- Paid Acquisition: Management of Google, Meta, and YouTube Ads campaigns with advanced tracking (GTM, GA4).
- Growth & Automation: Scraping (Phantombuster), Cold Emailing (Lemlist), workflows (Make, n8n), and AI Agents.
- Content Strategy & AI: Data-driven briefs and generative AI integration to scale production.
🛠 Technical Stack
- Data: GA4, Search Console, Looker Studio, GTM.
- SEO: Screaming Frog, SEOAnt, Semrush.
- Automation/CRM: Make, n8n, HubSpot, Lemlist.
- CMS: Shopify, WordPress, Notion.
📈 Examples of Projects
- Team Vitality: International e-commerce SEO optimization and organic performance.
- Ecohesens: Structuring the acquisition funnel and HubSpot CRM deployment.
- NTN Agency: Lead Generation via scraping and multi-platform SEA campaigns.
💰 My Services
- SEO & Growth Audit: Analysis of your funnel and actionable recommendations.
- B2B Acquisition Strategy: Complete setup (Scraping + Cold Email + Automation).
- Agency Support: Daily management of your digital growth.
Why choose me?
I combine the rigor of a project manager with the agility of a Growth Marketer.
I speak the language of business (ROI) as well as the language of technology.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Conversational
Chinese
Basic
Remote only
Primarily works remotely
Experience
- Team VitalityGrowth & Web MarketerVIDEO GAMES AND ANIMATIONApril 2025 - February 2026 (10 months)Paris, FranceA technical SEO and Growth Marketing professional, I manage the organic acquisition strategy with a clear objective: to make SEO a driver of sustainable performance and growth.At the intersection of tech, data, and content, I orchestrate the complete website optimization – from crawl to conversion – to ensure a measurable impact on e-commerce performance and international brand visibility.Key Expertise- Advanced Technical SEO: Core Web Vitals, Shopify architecture, log analysis, crawl optimization, and internal structure.- Growth Marketing & Data: AARRR strategies, multi-touch attribution, GA4/GSC tracking, Looker Studio, UTM governance, and Conversion Rate Optimization (CRO).- International SEO: Multilingual management, hreflang, geotargeting, international content harmonization.- E-E-A-T & Content Strategy: Data-driven SEO brief creation, SGE/AI integration, editorial performance management.- Automation & AI: Implementation of AI agents, no-code tools, and automated reporting.Technical StackScreaming Frog | SEOAnt | Shopify | GA4 | GSC | Looker Studio | Notion | AI Agents | n8nSectors & SpecializationsEsports | E-commerce | SaaS | Multilingual | Web Performance | Digital GrowthPassionate about SEO pedagogy, web performance, and data culture, I support teams in their digital maturity development.Always staying updated on SGE innovations, voice/visual search, and new attribution models.
- EcohesensGrowth HackerARTS AND CRAFTSJanuary 2025 - February 2025 (1 month)Paris, FranceAt Ecohesens, I led the strategic development of the brand to maximize its impact, notoriety, and customer engagement. My approach combined branding, acquisition, and customer experience optimization to strengthen the company's growth and differentiation.Positioning & Branding: Structuring and clarifying the offer, revamping the activity portfolio, and enhancing the brand identity and its founder.Growth & Acquisition: Developing and deploying multi-channel acquisition strategies to increase visibility and generate new opportunities, notably with the launch of initiatives like the ceramic workshop.Customer Experience & User Journey: Optimizing online and offline touchpoints to streamline the user journey and improve engagement.CRM & Automation: Implementing and optimizing HubSpot to structure lead management, automate interactions, and improve conversion throughout the funnel.The objective: align strategy, performance, and customer engagement to accelerate growth and enhance the brand's impact.
- NTN AgencyDigital Project ManagerPRESS AND MEDIADecember 2024 - January 2025 (1 month)Paris, FranceAt NTN Agency, I managed strategic digital projects to increase our clients' visibility and results.- Digital Project Management: Planning, monitoring, and delivery of web and mobile projects, respecting deadlines and budgets.- Multi-channel Digital Campaigns: Coordination of strategies (SEO, SEA, Social Ads, Emailing) to maximize visibility and engagement.- Team Coordination: Collaboration with developers, designers, and marketers to ensure project success.- Content Strategy and Branding: Aligning projects with brand identity and business objectives.- Performance Monitoring with Google Analytics, Data Studio, and advanced reporting tools.- KPI Analysis to adjust strategies in real-time.- Advertising Tools: Google Ads, Facebook Business Manager, LinkedIn Ads.
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Education
- MBA Expert in Digital StrategyDigital Campus2026Expertises et cœur du programme : - Transformation Numérique : Audit des besoins, idéation (Design Thinking) et pilotage de projets d'innovation. - Stratégie de Marque & IA : Déploiement de stratégies Brand Content 360° et production de contenus optimisée par l'IA générative. - Pilotage de la Performance : Conception de business plans, analyse de rentabilité (ROI) et création de tableaux de bord opérationnels. - Management & Gouvernance : Direction d'équipes projet, gestion de prestataires externes et pilotage de la qualité. - Webmarketing Avancé : Nouvelles techniques SEO, UX/UI Design et analyse de données.
- Bachelor's degree, Digital Marketing - Growth HackingROCKET SCHOOL2025- Marketing Automation - Campagnes emailing - Stratégies SEO/SEM - Acquisition payante (ads)
Certifications
- Inbound MarketingHubspot2025