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Meriem M.MM

Meriem M.

Graphic designer – Branding & visual identity

€180/day
Marrakech, MA
8-15 years
Visual identity
Graphic charter
Visual communication
Packaging
Typography

Average response time: 1 hour

Freelancer profile translated to English.
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About Meriem

Hello,
My name is Meriem Mghazli, from Marrakech, Morocco. I hold a Master's degree (Bac+4) in Graphic Design - Media Design from the Higher School of Visual Arts (ESAV) Marrakech - Morocco (Malte Martin promotion, June 2013).

During my four years of study, I was trained in graphic design, typography, visual communication, photography, illustration, screen printing, and artistic expression, to meet the needs of the surrounding society.

My mastery of design and technical follow-up makes me an excellent professional. Naturally curious and creative, observant and intuitive, I possess a perfect sense of aesthetics and my imagination knows no bounds. Always on the lookout for new things, I keep myself informed of new trends in images and cinema.

I am always interested in creating projects that combine strong, creative, and professional concepts with functional and solid executions.

Sincerely

  • Arabic

    Native or bilingual

  • French

    Fluent

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Institut Royal de la Culture Amazighe - Rabat
    Typographer
    CULTURE
    July 2016 - November 2016 (4 months)
    Rabat, Morocco
    As a Typographer at the Royal Institute of Amazigh Culture in Rabat, I participated in the research, design, and development of an exclusive Amazigh typeface for the institution's visual and institutional identity.

    My responsibilities included:
    • Study of the forms and structures of Tifinagh characters and their visual harmony
    • Creation and drawing of an original and exclusive Amazigh typeface
    • Adaptation of characters for print and digital media
    • Work on readability, typographic balance, and graphic consistency
    • Collaboration with cultural, linguistic, and institutional teams
    • Adherence to heritage and cultural requirements related to the Amazigh script
    • Preparation of technical files for the integration and use of the typeface

    This experience allowed me to develop an in-depth approach to typography, graphic research, and the valorization of Amazigh visual heritage through design.
    Typography Graphic design Visual communication Signage Branding
  • jwt
    Art Director
    June 2014 - August 2014 (2 months)
    Casablanca, Morocco
    As an Art Director at JWT, I participated in the conception and development of visual communication projects for various clients and sectors.

    My responsibilities included:
    • Creation of visual concepts and art direction for advertising campaigns
    • Design of print and digital media (posters, flyers, brochures, catalogs, social media)
    • Development of visual identities and branding
    • Supervision of the graphic consistency of projects
    • Collaboration with creative, marketing, and sales teams
    • Preparation of files for printing and digital distribution
    • Creative monitoring and proposal of new visual trends adapted to client needs

    This experience allowed me to strengthen my ability to manage complete visual projects, work under demanding deadlines, and propose creative, results-oriented solutions.
    Visual identity Branding Visual communication Typography Graphic design
  • la biennale de marrakech
    Graphic Designer
    ARTS AND CRAFTS
    December 2013 - April 2014 (4 months)
    Marrakech, Morocco
    As a Graphic Designer for the 5th Marrakech Biennale, I participated in the creation and development of visual communication materials related to the cultural and artistic event.

    My responsibilities included:
    • Design of print and digital media (posters, programs, catalogs, invitations, signage, social media)
    • Creation and adaptation of visuals according to the Biennale's graphic identity
    • Layout of editorial and institutional documents
    • Preparation of files for large-format printing and event materials
    • Collaboration with artistic, communication, and organizational teams
    • Adherence to production deadlines and management of urgent needs related to the event
    • Monitoring of visual consistency across all communication materials

    This experience allowed me to develop my responsiveness, my rigor in managing cultural projects, as well as my ability to work on visual productions with high public visibility.
    Communication support Visual communication Publishing Flyer Poster

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Education

  • Graphic Design - Media Design (Bac+4) Malte Martin Promotion, June 2013 Jury's Commendation
    Higher School of Visual Arts (ESAV Marrakech)

Skill set

Layout
Graphic design
Editorial design
Art direction

Categories