Freelancer profile translated to English.
Back to original languageAbout Meriem
Senior strategy and marketing consultant with over 15 years of experience in complex environments, particularly in the healthcare, pharmaceutical, and high-value-added services sectors.
I support leaders and teams on missions of:
- strategic diagnosis and market analysis
- offer structuring and positioning
- marketing strategy and go-to-market
- decision-making support and business transformation
My approach is structured, impact-oriented, and adapted to the real challenges of organizations.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Independante/ freelanceStrategy and Marketing ConsultantJune 2020 - Today (6 years and 2 months)Supporting leaders and teams on strategy and marketing missions, mainly in the healthcare, pharmaceutical, and high-value-added services sectors.Interventions on:- strategic diagnoses and market analyses- definition of positioning and structuring of offers- marketing strategy and go-to-market- decision-making support and business transformation
- BottuMarketing BU HeadMay 2015 - June 2020 (5 years and 1 month)Leading marketing and brand strategy, with responsibility for positioning, offer launches, and coordination with sales and medical teams.Contribution to brand growth, market analysis, and strategic decision-making.
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Education
- Executive Doctorate of Business AdministrationABS- UM6PTravaux de recherche et d’analyse stratégique autour de la transformation des organisations, avec un focus sur la prise de décision, la stratégie business et l’innovation.
- Specialized Master in FinanceISCAE2022Formation spécialisée en finance orientée analyse financière, pilotage de la performance et prise de décision. Développement de compétences en lecture financière, évaluation des investissements et compréhension des enjeux financiers liés à la stratégie business.