Freelancer profile translated to English.
Back to original languageAbout Meriem
Digital native with 8 years of experience, I have developed solid expertise in digital media and acquisition, serving brand performance and growth.
I work across the entire media chain: digital strategy, campaign management, investment optimization, and KPI monitoring, while relying on a global approach to marketing and communication.
My 360° profile allows me to quickly understand business challenges, coordinate different project stakeholders, and propose concrete, results-oriented recommendations.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km), Marseille (up to 20km)
Experience
- L'Oréal SA - L'Oréal FranceDigital Media & Acquisition Manager | Lancôme FranceFASHION AND COSMETICSJanuary 2023 - Today (3 years and 5 months)Levallois-Perret, France• Definition and management of Lancôme France's digital media vision across Skincare, Fragrance, and Makeup categories, aligned with awareness, acquisition, and performance objectives.• Construction and orchestration of 360° media plans (SEA, Display, Social, Affiliation) focused on growth and ROI.• Management of performance campaigns and continuous optimization of digital investments.• Development, adaptation, and coordination of creative assets in collaboration with internal teams and agencies.• Monitoring, analysis, and tracking of performance (KPIs, reporting, strategic recommendations).• Management of go-live schedules and coordination of media activations.• Management and direction of the Lancôme France Facebook page (10M followers).• Management and optimization of affiliation campaigns.
- TotalEnergiesMarketing, Communication, and Loyalty Project ManagerENERGY AND UTILITIESFebruary 2021 - December 2021 (10 months)Bd Périphérique, Paris, France• Definition and management of customer loyalty strategy, with a focus on retention, engagement, and long-term value.• Design and deployment of commercial offers and customer relationship management throughout the customer journey.• Development and management of strategic partnerships contributing to marketing and commercial performance.• Structuring and implementation of marketing automation processes (CRM, scenarios, customer journeys).• Deployment and coordination of multi-channel communication strategy, in collaboration with internal teams and partners.• Performance monitoring, KPI analysis, and optimization recommendations.
- MESSIKA PARISMarketing Project CoordinatorLUXURY GOODSJanuary 2020 - July 2020 (6 months)New York, NY, USA• Coordination and organization of press, influencer, and boutique events, in line with the Maison's luxury and international image.• Conducting competitive and sector analysis to inform strategic marketing and communication decisions.• Development and distribution of monthly international press reviews, monitoring brand visibility.• Management and coordination of digital and social media projects: management and optimization of social media campaigns, implementation of editorial calendars, and coordination with creative teams.• Monitoring of sponsoring activations, campaign launches, and performance analysis (reporting and recommendations).
Reviews
Recommendations
+4
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Education
- Specialized Master's Degree, Data Marketing and E-commerce ManagerSKEMA BUSINESS SCHOOL2021Mastère spécialisé, Manager Marketing Data et Commerce Electronique
- Master's Degree, International Marketing and Communication (Luxury Art & Fashion specialization)Baruch College (New York)2020Master, Marketing Internationale et Communication (option Luxury Art & Fashion)
Certifications
- Opquast Certification "Mastery of Quality in Web Projects"opquast2021
- Google Analytics CertificationGOOGLE2021