About Merehan
Senior product designer with dual master's degrees in design and based in Barcelona. I have a proven track record of leading co-creation design workshops and delivering design thinking lectures at top European universities. With over 10 years of experience across various industries, including EdTech, management, health, freight, SaaS, web3.0, and eCommerce, wellness, my expertise encompasses UX strategy, web, and mobile app design.
I built over 50 features for a SaaS project and fostered a 20% increase in user satisfaction through design solutions, and led the development of a wellness app with 100k+ user acquisition (20% satisfaction) and EdFarm (25% drop-off reduction, 30% retention boost). My dual expertise in design and front-end development ensures seamless and impactful collaboration.
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Design StudioFounder and Lead DesignerJuly 2022 - Today (3 years and 11 months)Barcelona, Spain
- Designed over 50 complex features for a web 3.0 (DAO) SaaS project, empowering users to engage in investment, construction, creation, and income generation.
- Integrated a design process into solutions for 100,000 users, enhancing performance and user satisfaction by 20%, with detailed documentation shared.
- Led design initiatives across diverse projects, including education, eCommerce, AI and web 3.0.
- Evaluated and supported innovative projects as a jury member and mentor in a Spain-based hackathons, offering feedback on creativity, feasibility, and user-centricity to contribute to the success of the events.
- Built and maintained design systems to promote consistency and enhance collaboration with developers.
- ToptalSenior Product DesignerJuly 2022 - Today (3 years and 11 months)Barcelona Metropolitan Area, Barcelona, Spain
- Collaborated closely with product managers, engineers, and stakeholders to convey design ideas effectively, fostering alignment and driving project success.
- Led teams in global hackathons, in which they won second places.
- Built a global mini hackathon focused on protecting forests, leveraging design solutions to make a positive impact.
- Mentored aspiring designers and developers at Toptal to enhance their skills and career growth.
- Led cross-functional teams, fostering collaboration and driving successful project execution within tight deadline.
- Defined use-cases and expanded services for new and existing projects independently and within teams.
- SAAGAS.AI INCSENIOR PRODUCT DESIGNERJanuary 2023 - January 2024 (1 year)United States
- Built and maintained a comprehensive design system, ensuring consistency and efficiency in the development process.
- Designed the MVP of the website and web app, incorporating an AI tool for generating images in various art styles.
- Created user-friendly onboarding processes for artists and content creators, boosting engagement and retention.
- Developed features like an art gallery, user feedback submission tool, and AI image editing capabilities.
- Conducted user research and interviews, identifying three main personas as early adopters and developing detailed user scenarios.
- Performed usability testing, achieving an error rate of less than 5%, significantly below the industry average.
- Implemented data analytics to gather insights, leading to a 20% increase in feature adoption and informing strategic decisions.
- Collaborated with cross-functional teams to launch new AI features on schedule, enhancing user experience and achieving a 15% increase in active users.
- Designed the startup's logo and established branding guidelines, creating a strong and cohesive brand identity that resonated with users and stakeholders.
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Education
- Master's degree, Advanced Studies in Design (MBDesign)Universitat Politècnica de Catalunya2021Master's degree, Advanced Studies in Design (MBDesign)
- Master's degree in User Experience DesignUniversitat de Barcelona2020Master's degree, User Experience Design