Freelancer profile translated to English.

Description

🤯 When you have a complex subject, it costs you. You waste time on indecision. You miss opportunities. You avoid it by focusing on the work that is easy to do.

🎯 Yet, these situations are often priorities for your development. The goal for you and your team is to 'future-proof' your business:

🔎 1- FAT Strategic Thinking

Vision, brand, positioning, communication... Everything related to the tension between an ideal or project that will be realized in the future and where you are today.

🌈 2- FAB Innovative Offering

Finding ideas to truly stand out and differentiate your products and services in your market, and/or to better value them.

👯‍♂️ 3- FAR Process Structuring and Communication

Getting out of deadlock, finding alignment, streamlining your internal operations.

Let's spend a few days together to save you 3 to 5 years.

🇨🇦 Originally from Canada (Calgary), I offer a different perspective, another angle, another form of relevance. It changes you and gets you out of the usual standards. We have honest and direct relationships, and useful discussions. Above all, we work together to bring out the full potential within your expertise and experience.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Clermont-Ferrand (up to 50km), Grenoble (up to 50km), Marseille (up to 50km), Dijon (up to 50km)

Swoop
President
July 2024 - Today (2 years and 1 month)
Lyon, France
Facilitation in English (mother tongue) and in French of team sessions in companies and with entrepreneurs:
• Clarify challenges, complex situations, ambitions
• Stimulate thinking with concrete and interactive tools to broaden ideas, explore all possibilities
• Develop the most interesting / relevant options
• Determine the action plan with stakeholders
Strategic Thinking Collective Intelligence Facilitation Creative Idea Generation Process Strategic Decision Making Action Plans
Indiana
Copywriter
September 2013 - January 2024 (10 years and 4 months)
Lyon, France
Editorial strategy and advertising copywriting in English.
• Creation of tone of voice, editorial charter, editorial calendar for brands.
• Design and writing of print and digital content.
• Across all sectors: industry, beauty, luxury, home automation, food...
• Coordination of creative freelance teams

Michelin, Somfy, Bioderma, La Prairie, Sodexo, Publicis, Carré Noir...
The Bridge Wine Communication
Communications Consultant
WINE AND SPIRITS
January 2005 - August 2008 (3 years and 7 months)
Avignon, France
Operational communication for clients
• B2B communication strategies
• Design and writing of communication, press, product tools
• Company and product naming
• Coordination of creative freelance teams