Freelancer profile translated to English.
Back to original languageAbout Meredith
I am a freelance UX/UI Designer specializing in e-commerce store design, with particular expertise in Shopify. My specialty: combining impactful visual design with a fluid customer journey to turn your visitors into loyal buyers.
I design effective, aesthetic, and conversion-optimized user experiences, especially for brands in the fashion, beauty, decor, and food sectors.
I support startups and SMEs in:
- creating or redesigning Shopify & WordPress sites,
- user-centered UX/UI design,
- UX writing strategy,
- e-commerce SEO optimization,
- conversion funnel improvement.
📦 Offers and Services:
🎯 E-commerce Store UX Audit – 1 day – €300
→ Comprehensive analysis of the user journey (desktop + mobile), identification of friction points, concise report with concrete recommendations.
🛍️ E-commerce Store UX/UI Redesign – starting from €1200
→ Redesign of key pages on Figma: homepage, product pages, cart, mobile responsive, UI kit.
🚀 Conversion-Optimized Landing Page Design – 2 days – €600
→ Clear structure, persuasive sections, visible CTAs, responsive and modern design, delivery of ready-to-integrate files.
Feel free to contact me to discuss your Shopify, e-commerce, or UX/UI design project!
French
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- Natural5E-commerce Site Redesign (WordPress → Shopify)E-COMMERCEFebruary 2025 - March 2025 (1 month)Paris, France🔎 ContextNatural5 is a natural food supplement brand. The objective was to migrate their WordPress store to Shopify to benefit from a more stable back-office, improve user experience, and increase conversions.🎯 UX Design Missions
- Analysis of the existing site (WordPress) and identification of friction points
- Complete redesign of the sitemap and product content hierarchy
- Creation of conversion-oriented Figma wireframes
- Optimization of the purchase funnel and reassurance elements
🎨 UI Design Missions- Creation of a visual universe consistent with the brand (wellness & natural products)
- High-fidelity mockups on Figma (homepage, product page, cart, CMS pages)
- Mobile-first responsive design
- Visual optimization of CTAs
📈 Conversion Rate Optimization (CRO)- Redesign of key action-oriented pages (homepage, PLP, PDP, cart)
- Strengthening of visual hierarchy (titles, prices, guarantees, CTAs)
- Highlighting customer reviews and trust signals
Result:+30% conversion rateobserved 1 month after launch💡 Main challengeStreamline the user experience and build a clear, reassuring, and effective Shopify store to convert more visitors into loyal customers. - MIG - AGENCE DIGITALEUX/UI DesignerE-COMMERCEJanuary 2024 - April 2025 (1 year and 2 months)Paris, France*Creation**, **redesign**, and **optimization of e-commerce sites on Shopifye.g., Reborn, increasing average order value by 12% over 3 months.
- Development ofwireframesandgraphic mockupson Figma.
*User testing on +30 digital journeys(mobile & desktop site) with heatmap and eye-tracking analysis.- **UX Writing**: simplification of +100 interface texts, leading to a 30% decrease in user errors.
- **Competitive and digital monitoring**.
- Collaboration with product, tech, and marketing teams to integrate a user-centered approach.
- FleuxE-commerce UX WritingE-COMMERCESeptember 2022 - December 2024 (2 years and 3 months)Paris, France
- Development of a UX Writing and SEO strategy, increasing organic traffic by 18%.
- User research
- Product catalog management
- Updates and redesign of E-commerce sites on Magento and Shopify CMS
- Newsletter creation (visuals and content),
- Management and animation of website content related to commercial operations
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Education
- MBA UI/UX Design, Web Page Design, Digital / Multimedia and Information ResourcesMyDigitalSchool2023MBA UI/UX Design, Design de pages Web, des ressources numériques / multimédia et d''information
- Bachelor of Science in MarketingISAL - Higher Institute of Arts and Luxury2021Bachelor marketing digital de la mode et du luxe
Certifications
- UX FundamentalsGymnasium2022