Freelancer profile translated to English.
Back to original languageAbout Mercedes
My role as E-commerce Director and digital specialist combines strategic vision, operational management, and practical execution. Shopify specialist.
I define and lead the digital strategy for the online channel, aligning it with the brand's reality and global objectives. I design action plans, establish revenue, profitability, and scalability goals, and coordinate all involved areas: from marketing and web development to catalog, operations, logistics, and customer service.
I manage processes such as migrations and technological evolution within e-commerce, the constant redesign of user experience (UX/UI), and the implementation of critical integrations and automations (ERP, CRM, automation and analytics tools).
I oversee and optimize daily operations: catalog, stock, launches, promotions, design, applications, automations… ensuring an agile and profitable shopping experience.
I monitor essential KPIs (traffic, conversion, average ticket, ROAS, recurrence) and make data-driven decisions. Additionally, I manage and align internal teams and external partners (agencies, freelancers, technology partners).
In short, I combine business acumen, in-depth analysis, people leadership, and constant execution, so that the online channel not only sells more but also evolves sustainably and profitably.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- NUXION SPORTShopify Ecommerce ConsultantSPORTSJanuary 2026 - Today (7 months)Elche, SpainConsulting and technical implementation on Shopify for the development and optimization of Nuxion's e-commerce, a sports accessories brand focused on the fitness sector.The project includes the configuration and continuous improvement of the Shopify store, optimization of the product catalog, implementation of marketing automations, and improvement of the conversion funnel.Additionally, I coordinate the brand's digital ecosystem with external paid media, social media, and influencer teams to drive online channel growth.Shopify Implementation· Complete Shopify store configuration· Template installation and configuration· Layout and optimization of pages (home, collections, and product pages)· Configuration of national and international payments and shipping· Shopify app installation and integrationE-commerce Optimization· UX/UI optimization to improve conversion· Implementation of automated flows (welcome, abandoned cart, post-purchase)· Configuration of promotions and commercial campaigns· Email marketing implementationIntegrations and Growth· Implementation of affiliate and ambassador programs· Integration with external tools and marketing automation· Coordination with performance marketing teams· E-commerce metrics analysis and continuous funnel improvement
- GIANVEERShopify Ecommerce ConsultantLUXURY GOODSJanuary 2026 - Today (7 months)Madrid, SpainConsulting and technical implementation on Shopify for the migration and development of GIANVEER's e-commerce, an international luxury footwear and accessories brand.The project includes the migration of the existing website to Shopify, the complete construction of the new online store, and the structuring of the product catalog, as well as the technical coordination of the brand's digital ecosystem with the marketing, design, and performance team.Technical Implementation on Shopify:• E-commerce migration from WordPress / WooCommerce to Shopify• Complete Shopify store configuration• Template installation and customization• Layout and optimization of pages (home, collections, product pages, and editorial pages)• Creation and structuring of the product catalog (luxury footwear and accessories)• Product variant management (sizes, colors, materials)• Configuration of international markets, languages, and multi-currency• Configuration of payment methods, shipping, and taxes• Shopify app installation and configuration• Integrations with external tools (CRM, marketing, and automations)E-commerce Optimization and Automation:• Implementation of automations and marketing flows on Shopify• Shopify Email and customer automations configuration• UX/UI optimization to improve the shopping experience• E-commerce metrics analysis and conversion funnel optimizationStrategic Coordination of the Digital Ecosystem:• Coordination with external digital marketing, social media, and performance teams• Supervision of web development and the new store design• Definition of the e-commerce architecture and online growth strategy• Technical supervision of the correct functioning of the e-commerce channel
- MATERIA MADRIDShopify Ecommerce ConsultantEDUCATION AND E-LEARNINGJanuary 2026 - Today (7 months)Madrid, SpainConsulting and technical implementation on Shopify for the development and optimization of the e-commerce channel for Materia Madrid, a creative school with multiple lines of workshops and training.The project includes the construction and technical management of the Shopify store, organization of the course catalog, and continuous optimization of the shopping experience, as well as the coordination of the brand's digital ecosystem with the marketing and performance team.Technical Implementation on Shopify:• Complete Shopify store configuration• Template installation and configuration• Layout and optimization of pages (home, collections, product pages, landing pages, and editorial pages)• Creation and organization of the product catalog (schools, workshops, and courses)• Configuration of international markets, languages, and multi-currency• Configuration of payment methods, shipping, and taxes• Shopify app installation and configuration• Integrations with external tools (CRM, marketing, automations)E-commerce Optimization and Growth:• UX/UI optimization to improve conversion• Implementation of automations and marketing flows• Email marketing and CRM implementation• Creation of promotions and commercial campaigns• E-commerce metrics analysis and conversion funnel improvementStrategic Coordination of the Digital Ecosystem:• Coordination with external digital marketing and performance teams• Supervision of acquisition campaigns and growth initiatives• Monitoring of key KPIs (traffic, conversion, average ticket, ROAS)• Definition and execution of continuous improvements in the online channel
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Education
- Advanced ExcelInstituto Europeo para el Empleo (2022)2023Tablas dinámicas, gráficos avanzados y análisis de datos. Importación y exportación de datos (PowerQuery). Funciones avanzadas: búsqueda, lógicas y Solver. Macros básicas y automatización de procesos.
- Degree in Biology – University of Alicante (incomplete)University of Alicante2007