Description

I'm Mercedes, Multidisciplinary Experience Designer and Architect with 16 years delivering environmental branding, retail experiences and phygital installations across Europe and Latin America. Skilled in transforming brand strategy and customer insights into functional, multisensory spatial experiences that improve engagement and commercial performance.

Experienced in full-cycle project delivery—from research, survey, spatial strategy, customer journey, concept and 3D development to technical documentation, clients management, budgeting and supplier and on-site implementation supervision. Combines architectural rigor with sound-based experimentation, science and interactive technology to create inclusive, memorable environments.

With international experience, I bring a holistic approach, creativity, and versatility—open to connecting and creating value together. Experienced in full remote work and on-site team work.

My goal: to design experiences that are not only seen, but felt and be seamless.

Languages

Spanish
Native or bilingual
English
Fluent
Italian
Conversational
German
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km), Madrid (up to 10km)

Hape Toys
Store Designer & Visual Merchandiser
RETAIL (LARGE RETAILERS)
May 2023 - Today (3 years and 1 month)
Barcelona, Spain
Analyze user behavior and customer journeys to guide spatial strategy and merchandising.
Working at Marketing team for worldwide branches implementation, together with China factory.
Develop flagship concepts, shop-in-shops , POS displays and trade fair environments.
Produce technical documentation (plans, FF&E, materials) and coordinate suppliers/contractors.
Lead visual communication and brand-aligned installations for events and trade fairs.
Supervise on-site works across Europe, ensuring quality, timeline and budget adherence.
Worked directly with clients from briefing to implementation and roll-out.
Technical project management Experience Concept design industrial designer Project Management Event-driven architecture
FTTH Fiber Optic Networks
Project Manager & Designer
TELECOMMUNICATIONS
April 2021 - May 2023 (2 years and 1 month)
Barcelona, Spain
Ensured technical feasibility, reserve capacity ands calability of network schemes.
Managed project planning, timelines and performance analysis.
Conducted audits to optimize deployment processes and reduce operational costs.
Delivered presentations to technical and non-technical stakeholders.
Managed key accounts, maintaining operational alignment with UK partners.
FutureBrand - McCann
Senior Architect – Environmental Branding & Retail
RETAIL (LARGE RETAILERS)
October 2017 - June 2019 (1 year and 8 months)
Santiago, Chile
Designed brand-aligned environmental and retail concepts for regional/international clients.
Created customer journeys and experience maps across digital and physical touchpoints.
Produced 3D renderings, technical drawings and implementation presentations. Coordinated with suppliers to deliver accurate, high-quality built environments.

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Diploma in Architecture and Urbanism
Santa Fe Catholic University
2007
Diploma in Architecture and Urbanism

Mercedes Nogueira Meernoot Concept

Phygital experiences and concept designer

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