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Mercedes M. Di PaolaMM

Mercedes M. Di Paola

Product designer

€350/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mercedes M.

I don't just design interfaces, I think about the logic behind them.

With years of experience in UX, product design, and digital marketing, I work at the intersection where user behavior, business strategy, and growth meet.

My profile: a background in design and digital marketing, which means I know how to translate research insights into product decisions and turn those into measurable business results. I focus on the 'why' behind user actions, allowing me to create functional, human-centered, and strategic solutions.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • TransPerfect Translation
    UX Designer
    PRIVATE EQUITY
    July 2023 - December 2025 (2 years and 5 months)
    Madrid, Spain
    • Led the UX Research cycle on assigned products: from creating the research plan to presenting actionable insights to stakeholders, implementing data-driven solutions.
    • Optimized product usability through iterative user testing, ensuring alignment between user needs and business objectives.
    • Executed qualitative and quantitative studies, including user interviews and usability testing, providing data-driven recommendations that defined the long-term product roadmap.
    • Optimized Research Operations (Research Ops) by collaborating on secondary projects as a Researcher, improving the speed and accuracy of data synthesis across the team.
    User Research Product design UI Design UX Design Figma
  • TransPerfect Translation
    UI Designer
    PRIVATE EQUITY
    January 2022 - July 2023 (1 year and 6 months)
    Barcelona, Spain
    • Executed end-to-end UX Research for internal products, using qualitative interviews and usability benchmarking to identify inefficiencies in internal workflows.
    • Led Visual Design and UI for the launch of new internal products, creating scalable high-fidelity prototypes in Figma.
    • Collaborated with internal stakeholders to translate complex technical requirements into intuitive user interfaces (UI) and optimized navigation flows.
    UI Design Visual identity Visual Design Figma User Research
  • AllWomen
    UX/UI Teacher Assistant
    EDUCATION AND E-LEARNING
    February 2021 - January 2022 (11 months)
    Barcelona, Spain
    I accompanied students throughout the UX/UI process to achieve a complete product, respecting each one's vision.
    Team Leadership Emotional Intelligence education designer Mentoring UI/UX Design

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Education

  • UX/UI Design
    AllWomen
    2020
    UX/UI Design
  • Graphic Design
    Universidad de Buenos Aires
    2015
    Diseño gráfico

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