Freelancer profile translated to English.
Back to original languageAbout Mercedes
I am afreelance Web Content Managerwithover 6 years of experiencehelping brands, companies, and professionals improve their digital presence through communication and content strategies.
My experience includescontent managementin CMS (WordPress, Drupal…), SEO writing focused on conversion, andcontent creationsuch as ebooks, lead magnets, press releases, and editorial calendars.
I have worked mainly with **marketing agencies and technology companies**, in addition to leading my own initiatives, which has given me a global perspective on the digital world and entrepreneurship.
My clients value myadaptability, organization, and creativity**, qualities that I apply in international environments in **English and Spanish**, adding value to both startups and large companies in diverse sectors such as **education, automotive, health, wellness, or software.
Spanish
Native or bilingual
English
Fluent
Catalan
Conversational
Remote only
Primarily works remotely
Experience
- BBDO España SA
On Malt
Web Content ManagerPRESS AND MEDIAFebruary 2025 - May 2025 (4 months)Almería, SpainCollaboration with the agency in the following areas and functions:🌐 Content management in CMS📄 Creation and maintenance of landing pages🔍 SEO and UX optimization🤝 Collaboration with Data-Driven Content teamSectors:Automotive and TourismCollaboration carried out through the Malt platform - FreelanceFreelance Content SpecialistSOFTWARE PUBLISHINGJanuary 2024 - Today (2 years and 5 months)Almería, Spain🌐 Web content management in CMS🔍 SEO and UX optimization📅 Content strategy and calendar design📝 SEO-optimized writing📱 Social media content creation📰 Press release development📖 Ebook, lead magnet, and landing page creation✍️ Ghostwriting for books and personal brandingSectors:Technology, Health, Sustainability.
- Predictiva.ioMarketing & sales operationsSOFTWARE PUBLISHINGJuly 2022 - July 2023 (1 year)Almería, Spain📝 Content creation (blogs, white papers, videos, webinars, social media)📱 Social media management (calendar and content)🎯 Lead generation and optimization (events, partnerships, campaigns)📊 Database optimization and CRM management (Pipedrive)📢 Presence at CX and technology events (content, promotion, and execution)🚀 Documentation of new marketing/sales projects and processes⚙️ Automation and workflow executionSector:Technology.
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Education
- Degree in Business Administration and ManagementUniversitat Pompeu Fabra2014Grado en Administración y Dirección de Empresas
- Degree in Business Administration and ManagementComillas Pontifical University / ICADE2013Grado en Administración y Dirección de Empresas