Freelancer profile translated to English.
Back to original languageAbout Mercedes
Hello! My name is Mercedes and I am an international communication and marketing specialist. Originally from Spain, my career has revolved around four countries: Spain, Mexico, the United States, and Bolivia. I speak Spanish, English, and French fluently.
Here's how I can help you:
- Content creation in Spanish (writing articles, newsletters, copywriting, success stories, etc.).
- Development of your social media strategy and management of social networks (in Spanish).
- Campaign development and event organization (congresses, conferences, etc.).
- Translations: Eng > Spa or Fr>Spa
- Launching your company's business in Spanish-speaking markets.
I have experience in the tech (Google, Prezi), EdTech (OpenClassrooms), agri-food (Gonzalez Byass), and governmental (United Nations, Spanish Embassy in Bolivia, European Parliament) sectors, but I am always ready to discover new fields.
My training and experiences allow me to bring a solid 360° vision of challenges and objectives.
Contact me if you want to launch internationally!
Italian
Conversational
English
Fluent
French
Fluent
Spanish
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- OPENCLASSROOMSPRODUCT MANAGEREDUCATION AND E-LEARNINGJuly 2017 - December 2017 (6 months)Paris, FranceLaunch of commercial activity in Spanish:Localization of the OpenClassrooms platform in Spanish, content creation (blog, social media, campaign), digital marketing strategies to generate leads, support for students in ES, email marketing campaigns.
- SOCIALATOM PRSENIOR ACCOUNT MANAGERPRESS AND MEDIASeptember 2013 - February 2015 (1 year and 6 months)Mexico, Mexico- Creation of social media campaign strategy, orchestration of community management for Google Developers in Latin America (growth of the Google Developers page from 1,500 to 650,000 followers).- Development and coordination of PR strategy in Latin America, management of a team of account managers across the region. Key clients: Prezi, Zendesk.- Participation in the organization of the 1st Silicon Valley Day in Mexico: creation of the press agenda for speakers and the mayor of San Francisco, Ed Lee.- Business development and creation of commercial offers for prospects.- Consulting and support for startups in Latin America and the United States looking to establish themselves in new markets in Latin America and position their brand.
- GONZÁLEZ BYASSCommunications and Marketing ManagerWINE AND SPIRITSNovember 2008 - November 2010 (2 years and 1 month)Mexico, Mexico- Complete redefinition and adaptation of Gonzalez Byass's brand image for the Mexican market to diversify sales.- Design of marketing and communication strategies with an estimated contribution of 10-15% to sales increase.- Management of relationships with key media and influencers.- Coordination of graphic design agencies to ensure the quality and compliance of visual communication materials.- Organization of promotional events, public speaking, and wine tasting facilitation to strengthen relationships with our key accounts.
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Education
- MASTER IN INTERNATIONAL TRADECECO Foundation and the Spanish Institute for Foreign Trade ICEX2007
- PROFESSIONAL MASTER IN COMMUNICATIONUniversity of Malaga2002