Description

Multilingual enterprise sales leader with 20+ years of experience in B2B SaaS, specializing in new business development, strategic partnerships, and market expansion across Southern Europe.

Proven track record as a first hire in greenfield markets, building commercial presence from scratch, closing initial enterprise deals, and scaling teams in fast-paced startup and scale-up environments.

I’ve developed partner ecosystems generating €2M+ ARR, combining creativity, energy, and deep expertise in complex sales cycles, procurement, and multi-stakeholder decision-making.

Highly self-disciplined and self-motivated, I thrive working autonomously while also valuing collaboration, contributing my experience to drive strong team performance.

Passionate about helping organizations scale, innovate, and win in competitive markets.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Italian
Native or bilingual

Workplace preferences

Can work on-site

Milan (up to 50km)

XCally
Head of Global Sales
DIGITAL AND IT
November 2021 - September 2024 (2 years and 10 months)
Milan, Italy
Promoted from Sales Manager to Head of Sales within one year, in recognition of outstanding performance and strategic impact. Led and coached an 8-member international sales team across EMEA, establishing a culture of accountability, collaboration, and continuous improvement that delivered consistent double-digit revenue growth.
Successfully reversed a 50% customer churn rate by implementing a proactive retention strategy focused on customer success alignment, data-driven account management, and consultative engagement with key enterprise clients. As a result, achieved full customer retention and increased new recurring revenue by 30% across the EMEA SaaS contact center technology market.
Sales Management strategy and planning Business development coaching and leadership B2B Sales
Diabolocom,
Sales Manager
DIGITAL AND IT
July 2017 - October 2021 (4 years and 3 months)
London, United Kingdom
Pioneered the company’s entry into the Southern Europe market, developing the go-to-market strategy from the ground up and securing flagship Enterprise customers across key verticals such as telecommunications, banking, and utilities.
Drove full-cycle enterprise sales execution, from market mapping and prospecting to negotiation and long-term account growth, across the EMEA contact center ecosystem.
Built and expanded a robust partner network that accelerated regional traction and pipeline velocity, generating over €2M in new annual recurring revenue within two years. Established strategic alliances with leading system integrators and technology partners, enabling scalable growth and positioning the company as a trusted CX innovation provider in the region.
EMEA Sales Management Business Plan Development strategy and planning Enterprise Sales
Zendesk,
Enterprise Territory Manager
DIGITAL AND IT
June 2011 - July 2017 (6 years and 1 month)
London, United Kingdom
Spearheaded the entry and development of the Southern European greenfield market, driving Zendesk’s expansion into the regional contact center ecosystem. Strengthened brand presence and market penetration by forging strategic B2B partnerships and securing key Enterprise contracts during the company’s pre-IPO hypergrowth phase.
Secured the first Enterprise logos across telecom, retail, and financial services, driving regional brand recognition and market penetration.
Consistently exceeded an average of 120% of a €1.5M annual quota over multiple years, ranking among the top performers in the EMEA sales organization.
Enterprise Sales Business development Exceeding targets B2B SaaS EMEA