Freelancer profile translated to English.
Back to original languageAbout Mercedes
👋 Hello! Welcome to my Malt profile, I'm Mercedes.
I help B2B brands and professionals strengthen their presence on LinkedIn, turning their profiles into a real tool for visibility, authority, and opportunities.
I design content and community strategies that:
• Position your brand as a leader in its sector
• Attract the right audience (not just followers)
• Generate long-term interaction and credibility
I specialize in LinkedIn and Instagram, combining storytelling, SEO, and data to create coherent and impactful content.
I have worked with projects like Google (through Nodus), Xolomon Tree S.L., and MarÃa Montes (psychologist), helping them improve their digital footprint and connect with their audience.
If you are looking for a strategic and close collaboration to give your brand more weight, let's talk.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- FreelanceSocial Media ManagerFebruary 2025 - Today (1 year and 6 months)Madrid, Spain
- Clients: Google (via Nodus Company), Xolomon Tree S.L, Ateneo Mercantil de Valencia (via Quois), independent psychologists.
- Design and execution of strategies for LinkedIn and Instagram adapted to the conversion funnel.
- SEO writing for blogs, posts, and paid media campaigns (LinkedIn Ads, Meta Ads, and Google Ads).
- Community management, editorial planning, and professional profile optimization.
- Increase in average engagement on LinkedIn by 35% in 3 months for B2B clients.
- Preparation of performance reports with actionable insights.
- Xolomon Tree S.LContent Marketing SpecialistPHARMACEUTICALS INDUSTRYMay 2022 - December 2024 (2 years and 7 months)Madrid, Spain
- Management of the content strategy to position the brand in the clinical research sector.
- Coordination of SEO, email marketing, and LinkedIn Ads campaigns.
- Optimization of organic traffic, achieving a threefold increase in blog visits in 6 months.
- Creation of communication materials and graphic design for commercial use.
- Public relations with specialized media in the health sector.
- Proyecto StartupHead of CommunicationsOctober 2020 - November 2021 (1 year and 1 month)Madrid, Spain
- Creation of the communications department for a group of tech and fashion companies.
- Management of brand image and multi-channel campaigns (offline/online).
- Organization of corporate events and coordination of creative teams.
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