Freelancer profile translated to English.

Description

Heeft uw organisatie de sprong naar AI-native marketing al gemaakt? Met meer dan 15 jaar ervaring als Performance Marketing leider voor merken als Harrods, M&S en Superdrug, help ik bedrijven de stap te zetten van traditionele uurtje-factuurtje arbeid naar schaalbare AI-automatisering.

Wat ik voor u kan betekenen: Mijn expertise ligt op het snijvlak van legacy marketing systemen en de nieuwe wereld van 'agentic workflows'. Ik help u niet alleen met advertenties, maar met het bouwen van een digitale architectuur die 24/7 voor u werkt.

Mijn toegevoegde waarde:

AI Automation: Ik implementeer AI-agents die complexe workflows in CRM, e-commerce en sales overnemen, waardoor u direct bespaart op operationele kosten.

ROI-Optimalisatie: Full-funnel audits voor Google Ads (SA360, GA4) en Shopify, gericht op incrementality en Long-Term Value (LTV).

Strategische transitie: Begeleiding bij het integreren van AI binnen de kaders van de EU AI Act, essentieel voor enterprise-grade compliance in 2026.

Ik werk bij voorkeur in rollen als Fractional Head of AI of strategisch consultant voor mid-market bedrijven die serieus willen opschalen. Laten we bespreken hoe we uw marketing-funnel kunnen transformeren tot een autonoom groeikanon.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Spark Foundry (Planning Media)
PLANNING ACCOUNT DIRECTOR
November 2025 - Today (7 months)
London, UK
Performance planning lead across Lloyd's Homes, Pensions and Insurance business units. - Own responses to briefs: objectives, channel role, KPI framework, forecast and measurement approach. - Lead senior planning project management across approved plans, aligning stakeholders and delivery teams. - Maintain consistent client communications, decision logs and activation readiness. - Track go-live activations and ensure measurement and reporting are delivered as agreed.
Performance Marketing Market-Entry Strategy Branding Media Planning
Dutch Digital Ltd
FOUNDER
January 2010 - Today (16 years and 5 months)
Basingstoke - Lead performance strategy and delivery for SMEs and ecommerce brands across Google (Search, Google Shopping, Performance Max) and Meta. - Built and scaled Shopify ecommerce accounts across supplements, floristry, food and gifting, improving ROAS and margin
protection through product feed hygiene, campaign structure, and on-site conversion testing. - Implement GA4 and GTM tracking frameworks (events, conversions, QA), including Shopify purchase and funnel events, to improve decision quality and reduce reporting noise. - Manage media budgets up to £100k per month and build simple, repeatable reporting for owners and stakeholders. - Partner with creative and web teams on CRO experiments and on-site improvements.
Google Analytics 4 Digital Marketing Google AdWords Campagne Google Ads Artificial Intelligence (AI)
Incubeta
SENIOR PERFORMANCE MARKETING ANALYST
November 2024 - October 2025 (11 months)
London, UK
- Managed search and shopping performance analysis and optimisation for ecommerce clients including Superdrug Online Doctor (UK), Dubarry (UK/EU), M&S International (global) and Harrods (global). - Consolidated Google Ads and SA360 performance into weekly decision packs (CPC, CVR, CPA, ROAS) to drive budget shifts, bidding changes and trading responses. - Conducted account audits covering structure, query mapping, negatives, Google Shopping feed quality (Merchant Center), PMax hygiene, measurement and reporting gaps. - Delivered tracking and measurement improvements via GTM + GA4, ensuring clean event schemas and dependable conversion data. - Built Looker Studio dashboards to track performance vs target and highlight drivers by market, device and product category.
Campagne Google Ads SA360 Google Ads E-commerce