Freelancer profile translated to English.

Description

E-commerce and CRM specialist, I support companies in the operational management of their e-commerce site and in the optimization of their digital strategy. With over 5 years of experience, I have had the opportunity to manage B2C and B2B projects for about ten different sites (ready-to-wear, cosmetics, lingerie, watches, jewelry, home and decoration): CRM campaign management (newsletters, SMS), commercial animation plan, redesign project coordination and partnership development.

Tools: Splio, Dartagnan, Klaviyo, Salsify, Google Analytics, Figma, Notion, SAP.

Ready to boost your e-commerce strategy and maximize your performance?

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Revlon Professional - American Crew
Online Business Manager B2B & B2C
FASHION AND COSMETICS
March 2025 - December 2025 (9 months)
Paris, France
Management of multilingual e-commerce sites (English, Dutch, German, French): content coordination, UX optimization and performance monitoring
Definition and implementation of the commercial and CRM strategy: sales animation, newsletter campaigns
Project management: customer database update, design and deployment of the Northern Europe Black Friday campaign
Management of strategic e-retail accounts: e-trade monitoring with Amazon, My Origines, Cocooncenter and Newpharma
CRM Project Management Klaviyo SAP Salsify
Shopinvest
Commercial Animation & CRM Project Manager
E-COMMERCE
June 2020 - March 2024 (3 years and 9 months)
Paris, France
Construction and management of the commercial animation plan for 7 e-commerce sites (Mencorner, Comptoir de l'Homme, Bijourama, Lookeor, Lemoncurve, Fitancy, Declikdeco)
Coordination of commercial and trade marketing operations
Development and monitoring of creative briefs: management of 2 to 3 web designers
Deployment and monitoring of CRM campaigns (newsletters and SMS)
Database management
Back and front office site optimizations
CRM E-commerce Creative Brief
FRNCH
E-Commerce Project Manager
RETAIL (SMALL BUSINESS)
January 2019 - January 2020 (1 year)
Paris, France
Management of e-commerce activity in Europe (onsite and marketplaces), management of B2C customer service and logistics, development of partnerships (influencer and media), project management