Freelancer profile translated to English.

Description

Do you have a profitable e-commerce business but feel your growth is plateauing?

You're already generating sales. You invest in acquisition. Your market is validated.

Yet, you feel like you're leaving revenue, margin, or opportunities on the table.

I step in as a Fractional E-commerce Director to help brands accelerate their growth without hiring a full-time senior profile.

E-commerce Growth Strategy:

Complete audit of your e-commerce activity
Conversion funnel analysis
Identification of growth inhibitors
Building your development roadmap
Definition of KPIs and dashboards

Acquisition & Performance Marketing:

Google Ads and SEA strategy
Optimization of existing campaigns
Structuring acquisition funnels
Profitability analysis per channel
Marketing budget management

Conversion & Profitability:

CRO (Conversion Rate Optimization) audit
Customer journey optimization
Conversion rate improvement
Average order value increase
Margin and ROAS optimization

Management & Organization:

Coordination of internal teams and service providers
Management of marketing agencies
Prioritization of high-impact projects
Structuring e-commerce processes
Support for executives in decision-making

Over the past 15 years, I have supported several e-commerce brands in their development, generating over €100 million in revenue.

I primarily work with directors and founders of brands generating between €1 million and €10 million in revenue who wish to reach a new growth milestone.

My objective is simple: to help you sell more, more profitably, without multiplying unnecessary expenses.

Let's discuss your objectives for developing your growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Convertly
Convertly – Outsourced E-commerce Director | CMO
E-COMMERCE
January 2024 - Today (2 years and 5 months)
France
Client Context

E-commerce SME looking to accelerate growth, improve profitability, and structure digital acquisition without hiring a full-time e-commerce director.

Mission Accomplished

Definition of the overall e-commerce strategy
Management of Google Ads acquisition (Search, Shopping, Performance Max)
Performance analysis and identification of growth inhibitors
Coordination of marketing, technical, and operational teams
Implementation of steering indicators and decision-making dashboards
Expertises and Tools Used

Google Ads
Shopify
Google Analytics 4
Looker Studio
CRO (Conversion Rate Optimization)
E-commerce Tracking
Growth Marketing
Results Obtained
Continuous optimization of ROAS and campaign profitability
Improvement of commercial performance through better data utilization
Structuring of growth and alignment of teams around business objectives
Acceleration of decision-making through data-driven management
E-commerce Optimization E-commerce Strategy E-commerce Tracking Shopify Expert Growth Hacking
Homiqa
E-commerce BU Director
E-COMMERCE
February 2022 - December 2023 (1 year and 10 months)
Argenteuil, France
Client Context

Launch of a new e-commerce activity within the Homiqa group with the objective of creating a profitable brand and business from scratch.

Mission Accomplished

Creation of the brand, positioning, and visual identity
Design and launch of the e-commerce site
Creation of a complex configurator for customizable products
Product catalog construction
Selection and management of service providers
Definition of the marketing and acquisition strategy
Expertises and Tools Used

Shopify
E-commerce Project Management
Product Management
Digital Acquisition
E-commerce Tracking
UX / CRO
Tenders and Supplier Management
Results Obtained
Complete creation of an e-commerce business in less than 6 months
Launch of a new high-value-added brand
Deployment of an advanced configurator with over 30 customization options
Structuring of a product catalog and a sustainable growth strategy
E-commerce Optimization E-commerce Strategy E-commerce Tracking Shopify Expert Shopify Website Creation
Groupe MIH
E-commerce Director
E-COMMERCE
January 2016 - May 2021 (5 years and 4 months)
Nice, France
Client Context

E-commerce group looking to accelerate its growth and modernize its digital setup.

Mission Accomplished

Management of the e-commerce roadmap
Optimization of the customer journey and site performance
Management of technical and functional evolutions
Management of a team of 7 employees
Management of an annual marketing budget of €700 K
Expertises and Tools Used

E-commerce Management
CRO
Digital Acquisition
Tracking and Web Analytics
Budget Management
Team Management
Results Obtained
Continuous improvement of user experience
Optimization of the site's commercial performance
Structuring of marketing and e-commerce processes
Effective management of multidisciplinary teams and significant budgets
E-commerce Optimization E-commerce Strategy E-commerce Tracking E-commerce Website Creation Growth Hacking