Freelancer profile translated to English.
Back to original languageAbout Mendel
Do you have a profitable e-commerce business but feel your growth is stagnating?
You're already generating sales. You're investing in acquisition. Your market is validated.
Yet, you feel like you're leaving revenue, margin, or opportunities on the table.
I step in as a Fractional CMO - E-commerce Director to help brands accelerate their growth without hiring a full-time senior profile.
E-commerce Growth Strategy:
- Comprehensive audit of your e-commerce activity
- Conversion funnel analysis
- Identification of growth bottlenecks
- Development of your roadmap
- Definition of KPIs and dashboards
Acquisition & Performance Marketing:
- Google Ads and SEA strategy
- Optimization of existing campaigns
- Structuring acquisition funnels
- Profitability analysis per channel
- Marketing budget management
Conversion & Profitability:
- CRO (Conversion Rate Optimization) audit
- Customer journey optimization
- Conversion rate improvement
- Average order value increase
- Margin and ROAS optimization
Management & Organization:
- Coordination of internal teams and service providers
- Management of marketing agencies
- Prioritization of high-impact projects
- Structuring of e-commerce processes
- Support for leaders in decision-making
Over the past 15 years, I have supported several e-commerce brands in their development, generating over €100 million in revenue.
I primarily work with brand leaders and founders of businesses with revenues between €1 million and €10 million who wish to reach a new level of growth.
My goal is simple: to help you sell more, more profitably, without unnecessary expenses.
Let's discuss your objectives for developing your growth.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- ConvertlyConvertly – Outsourced E-commerce Director | CMOE-COMMERCEJanuary 2024 - Today (2 years and 7 months)FranceClient ContextE-commerce SME looking to accelerate growth, improve profitability, and structure digital acquisition without hiring a full-time e-commerce director.Mission Accomplished
- Definition of the overall e-commerce strategy
- Management of Google Ads acquisition (Search, Shopping, Performance Max)
- Performance analysis and identification of growth bottlenecks
- Coordination of marketing, technical, and operational teams
- Implementation of steering indicators and decision-making dashboards
Expertise and Tools Used- Google Ads
- Shopify
- Google Analytics 4
- Looker Studio
- CRO (Conversion Rate Optimization)
- E-commerce Tracking
- Growth Marketing
Results Achieved- Continuous optimization of ROAS and campaign profitability
- Improvement of commercial performance through better data utilization
- Structuring of growth and alignment of teams around business objectives
- Acceleration of decision-making through data-driven steering
- HomiqaE-commerce BU DirectorE-COMMERCEFebruary 2022 - December 2023 (1 year and 10 months)Argenteuil, FranceClient ContextLaunch of a new e-commerce activity within the Homiqa group with the objective of creating a profitable brand and business from scratch.Mission Accomplished
- Brand creation, positioning, and visual identity
- Design and launch of the e-commerce website
- Creation of a complex configurator for customizable products
- Product catalog creation
- Selection and management of service providers
- Definition of the marketing and acquisition strategy
Expertise and Tools Used- Shopify
- E-commerce Project Management
- Product Management
- Digital Acquisition
- E-commerce Tracking
- UX / CRO
- Tenders and supplier management
Results Achieved- Complete creation of an e-commerce business in less than 6 months
- Launch of a new high-value brand
- Deployment of an advanced configurator with over 30 customization options
- Structuring of a product catalog and a sustainable growth strategy
- Groupe MIHE-commerce DirectorE-COMMERCEJanuary 2016 - May 2021 (5 years and 4 months)Nice, FranceClient ContextE-commerce group looking to accelerate its growth and modernize its digital setup.Mission Accomplished
- Management of the e-commerce roadmap
- Optimization of the customer journey and website performance
- Management of technical and functional evolutions
- Management of a team of 7 employees
- Management of an annual marketing budget of €700 K
Expertise and Tools Used- E-commerce Management
- CRO
- Digital Acquisition
- Tracking and Web Analytics
- Budget Management
- Team Management
Results Achieved- Continuous improvement of the user experience
- Optimization of the website's commercial performance
- Structuring of marketing and e-commerce processes
- Effective management of multidisciplinary teams and significant budgets
Reviews
Yael
Office Manager - Yael and Co
Reviewed on 7/10/2026
Very pleasant collaboration with Mendel on this e-commerce audit project. Clear communication, well-defined objectives from the start, and availability throughout the mission. Mendel has a true strategic vision of his business and knows exactly what he needs, which greatly facilitates the work. I recommend him without hesitation for any e-commerce audit or consulting mission.
Recommendations
JH
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Education
- Master's DegreeSorbonne University2003Bac +5 spécialité Marketing