About Memouna
English
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French
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Experience
- FreelancerGrowth Architect | Web Design · Automation · AIDIGITAL AND ITDecember 2023 - Today (2 years and 6 months)Since 2023, I've worked with clients across France, Sweden, and the USA — startups launching their first site, e-commerce brands looking to sell more, tech agencies needing a reliable partner, and consultants ready to make their mark online.✦ Guester Vacation rental startup, Île-de-France Full WordPress website build: architecture, design, and integration of all key pages (home, how it works, contact). Built with local SEO in mind and a structure designed to convert property owners into clients from the very first visit. Tools: WordPress, Elementor, On-page SEO, Google Search Console✦ Kado Drinks E-commerce, Sweden Design and development of an e-commerce site for an upcycled avocado seed drinks brand. Consistent brand identity, optimised purchase journey, and product pages built to reduce drop-off and maximise conversion. Tools: Webflow, WooCommerce, UX Design, Figma✦ DolphinOps AI & Automation Agency, USA Ongoing collaboration across multiple client projects. No-code and automation integration, high-performance landing pages for acquisition campaigns, and technical support on AI workflows. Tools: Webflow, WordPress, Framer, n8n, Make, Zapier, Agentic Coding✦ Human Fidelity Executive Coaching Firm, Sweden Bilingual EN/SV digital presence for a PhD researcher coaching leaders across Malmö, Lund, and Stockholm. WordPress site with SEO architecture, detailed service pages, and online booking integration. Tools: WordPress, Figma, SEO, Calendly
- Bech DesignWebflow/Framer Designer & E-commerce IntegratorDIGITAL AND ITSeptember 2023 - October 2024 (1 year and 1 month)Malmo, SwedenFreelance project for Bech Design, a Swedish e-commerce brand in the premium interior design and home decor space.Full e-commerce website design and development on Webflow: wireframes on Figma, brand-faithful interface design, complete Webflow integration with CMS, product pages, and a purchase journey optimised for conversion.Competitor and client needs analysis to position the brand visually. Custom HTML/CSS integration, on-page SEO optimisation, and mobile-first responsive design.Remote collaboration with the Swedish team, autonomous management of deliverables and client feedback.Tools: Webflow, Framer, Figma, HTML/CSS, Adobe Suite, Webflow CMS
- SeatrientsUX/UI Designer & Growth designer/ E-commerceE-COMMERCEMay 2022 - May 2025 (3 years)Malmo, SwedenProject for Seatrients, a Swedish e-commerce brand in the nutrition and wellness space.End-to-end user experience design: UX research, purchase behaviour analysis, and customer journey mapping to identify friction points. Wireframes on Figma, interface testing, and iterations based on user feedback.Design of a fluid and intuitive sales funnel with clear product cards, engaging product pages, a simplified checkout, and natural upsells. Every step crafted so the user moves effortlessly towards purchase.Consistent visual identity across all touchpoints, mobile-first responsive design, and pixel-perfect WordPress/WooCommerce integration.Tools: WordPress, WooCommerce, Figma, HTML/CSS, Adobe Suite, UI/UX
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Education
- Web Development & ProgrammingEcole 42 Paris2019Web development, algorithmics and programming. Peer-to-peer learning, real-world projects in real conditions.
- Webdesigner UI/UX, Design de pages Web/app , des ressources numériques / multimédia et d''informationDoranco Ecole Supérieure des Technologies Créatives2020Webdesigner UI/UX, Design de pages Web/app , des ressources numériques / multimédia et d''information