About Mehdi
English
Fluent
French
Native or bilingual
Experience
- SayhookDirector of Operations and Digital ProjectsJanuary 2012 - May 2023 (11 years and 4 months)Paris, FranceSAYHOOK (Relaymark)Director of Operations & Digital Projects — Paris2012 - 2023 (11 years)Evolution over 11 years in a B2B SaaS SME specializing in operational marketing for national networks (car dealerships, real estate agencies, optical, distribution).– Management of strategic accounts: C-level follow-up of Kia, Hyundai, L'Adresse, CLAAS, Club Med, BBGR. Portfolio generating €850K to €1M in annual revenue over 3 years.– Deployment of SaaS platforms: design and launch of a WYSIWYG platform for multichannel marketing customization. Deployment of a dematerialized platform for CLAAS France (PIM integration, +50% time saving measured).– User onboarding and training: direct point of contact for users on deployed platforms, change management, continuous support.– Team management: transverse management of up to 8 collaborators (sales, project managers, graphic designers, developers).– Own closing: end-to-end management of a €250K lead acquisition campaign for L'Adresse during the Covid crisis (audit, design, deployment, delivery).
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Education
- Master 1 (M1), GeopoliticsIFG - French Institute of Geopolitics2012Master 1 (M1), Géopolitique
- Bachelor of Science in MarketingHEC Montréal2011Bachelor's degree, Marketing / Finance