Freelancer profile translated to English.
Back to original languageAbout Melvyne
đź”´ Commercial expertise coupled with the power of AI, with a single objective: generate more revenue. đź”´
After 10 years in Sales (former Sales Director), I support freelancers, VSEs/SMEs, and sales teams in implementing reliable methods to generate more opportunities, convert better, and structure their sales system.
My conviction: the sales methods of high-performing B2B environments should not remain exclusive to large corporations. My mission is to make them actionable for organizations that want to sell with more regularity and control.
Some references:Ades formation · Engie · Akimbo · Maif · France TV · Raja · Veolia · Malakoff Humanis... + solopreneurs.
My background:Top 1 performer MerciApp (SaaS) | +€1.2M ARR generated | Former Sales Director | +100 profiles managed & coached | +50 organizations supported | Field experience in commercial activation, sales processes, and conversion, with freelancers, executives, and B2B teams.
Intervention formats:
- Targeted optimization of the sales cycle → scripts, pitches, methods, negotiation, closing..
- Structuring a qualified opportunity acquisition machine → AI automation possible
- Global overhaul of the sales system → acquisition + sales process + conversion
- Personalized support → Sales Coaching (routines, posture, objective management, etc.).
Observed results:
- AI-optimized sales system
- Increased revenue
- Multiplied Sales team performance
- Sustainable methods, processes, routines
ℹ️ AI is an excellent lever for optimizing your processes; however, it is only valuable if it is based on a robust strategy.
Looking forward to discussing your projects together.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Strasbourg (up to 50km), Montpellier (up to 50km), Marseille (up to 50km)
Experience
- Expert | Prospection, Closing & Performance commerciale B2BFreelancerSeptember 2024 - Today (1 year and 11 months)Paris, FranceIn parallel with my leadership role at Tertiair’, I assist companies, executives, freelancers, and B2B teams in structuring their sales system and multiplying team performance.My goal:to make the sales methods used in structured B2B environments accessible and optimize sales systems through AI to help companies and entrepreneurs generate more opportunities, sell better, and manage their sales performance with greater control.ℹ️ Depending on the context, I can integrate AI or automation (lead targeting with buying signals, sales productivity tools...). However, AI remains a means to strengthen the strategy, never the starting point.Key interventions:· Definition of sales strategy· Creation of strategic pitches & scripts· Development of sequences (cold call, emailing, LinkedIn, closing)· Creation of an automated acquisition machine (depending on context)· Global overhaul of the sales system· Personalized team support· Interventions / Sales Coaching
- Tertiair'PresidentJuly 2024 - Today (2 years and 1 month)Paris, FranceTertiair’ assists local authorities, industrial companies, and service sector players in structuring their energy compliance projects (Tertiary Decree / BACS).As a trusted third party, we define needs, select, and manage the most suitable technical partners to secure high-performing, reliable solutions optimized operationally and financially.
- MerciAppSales Management (SDR → Senior AE → Sales Director)SOFTWARE PUBLISHINGJuly 2021 - July 2024 (3 years)Paris, FranceSales expertise (sales & client acquisition).Progression through 3 positions with managerial & strategic responsibilities.Key interventions:• SDR Management: coaching, organization, KPI monitoring• Sales Team Management: rituals, pipeline reviews, skill development• Sales Strategy Definition: ICP, sales cycle, closing• Partner Program Development & Management• Mid-market prospecting, demos, negotiation & closing• Contribution to internal structuring & growth
Recommendations
GS
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Education
- Master Entrepreneurship & Management (Management – Finance)Université Paris 1 Panthéon-Sorbonne2020Entrepreneuriat & Management (Gestion – Finance)