Melvin Le Breton

As the HubSpot Business Unit Manager at Inbound Value, I am fully responsible for the sales, strategic planning, and operational deployment of HubSpot projects for our B2B clients.

🎯 My key responsibilities:

🛒 Pre-sales and sales of HubSpot projects

🧠 Needs identification (Sales, Marketing, Service)

🎥 Personalized platform demonstrations

📝 Creation of technical & functional recommendations

📄 Drafting commercial offers and contracting

💼 Management of renewals, upsells, and cross-sells

🚀 CRM Project Scoping & Execution:

🔍 CRM audits & scoping workshops

🧱 Definition of pipelines, sales cycles, workflows & dashboards

⚙️ Complete configuration of HubSpot Sales, Marketing, and Service modules

🔄 Support for CRM migration (Salesforce, Excel, Pipedrive, others)

🧩 Deployment of Sales Enablement and Marketing Automation strategies

🎓 Training & Change Management:

👨‍🏫 Tailored training sessions for Sales, Marketing, and Support teams

📚 Creation of documentation, tutorials, user guides

🧭 Post-delivery coaching to ensure tool adoption

🧑‍💼 HubSpot BU Management:

👥 Transversal management of HubSpot consultants and specialists

🧬 Structuring of internal offers and processes

🤝 Coordination with SEO, Content, and Ads teams for 360° projects

📊 Monitoring of team performance indicators (satisfaction, delivery, NPS)

💡 Results:

✅ +350 CRM projects managed with an average client rating of 5/5 (out of 219 reviews)

📈 Post-onboarding adoption rate above 95%

🏆 Direct contribution to Inbound Value's Diamond Partner HubSpot positioning

Sports-Village.com is a sports equipment purchasing platform dedicated to amateur sports clubs. This website was launched to meet the expectations of amateur sports clubs and their members (licensees, supporters, volunteers, or simple sympathizers). Definition of the digital strategy for the Sports-Village.com brand Web Marketing:

- Community Management: Facebook, Twitter, Instagram

- Web writing of blog articles on sports topics, whether individual or collective.

- Website SEO Optimization

- Adwords SEA Campaigns

- Analysis & Reporting Training of the team on social media & web content writing Web Design: Creation of visuals for the web & social media

As part of an apprenticeship, I had the opportunity to be in charge of the daily management of an e-commerce website selling "fashion" sneakers. Definition of the digital & marketing strategy for the Code Shoes Store brand: Execution & monitoring of various marketing & commercial operations for the brand Web Marketing:

- SEO and website optimization

- Community Management: Facebook, Twitter & Instagram

- KPI Monitoring: Google Analytics, Google Webmaster Tools, Spread

- Creation of POS & digital materials: banners, photos, posters

- Customer service management (live chat, email, social media)

- Creation and sending of newsletters & commercial SMS

- E-reputation / competitor monitoring

- Organization of a contest Web Project Management:

- Implementation of a Marketing Automation & customer relationship software: SPREAD

- Drafting of technical & functional specifications for the e-commerce website redesign

- Digitalization of a physical retail store Definition, execution & monitoring of marketing operations

- Creation of commercial & communication operations

- Creation of POS materials, business cards, TV & tablet visuals for the store

- Launch of a commercial in Vannes cinemas Sales: in-store support during peak periods. Some figures for 2015:

- 50% increase in website traffic

- 22% increase in turnover