Freelancer profile translated to English.
Back to original languageAbout Melvin
Results-oriented Digital Marketer with hands-on experience in setting up and optimizing Google Ads and Meta Ads campaigns for e-commerce. Specialized in achieving high ROAS (consistently 4x), low CPA, and scalable growth through data-driven testing and optimization. I help Dutch webshops and brands with paid advertising to generate more revenue. Available for freelance assignments.
Dutch
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Croatian
Fluent
Remote only
Primarily works remotely
Experience
- Mijn SnoesE-COMMERCE BUSINESS OWNERJanuary 2018 - January 2023 (5 years)Rotterdam, NetherlandsI sold my line of products via bol.com and my own webshop.- Maintained contact with suppliers and made logistics more efficient and cheaper.- Used data from Google Analytics and SEMrush to devise and execute advertising strategies on Google and Meta.- Listened to customer feedback to continuously improve products and the customer experience.
- RWS GroupPROJECT MANAGER/ RESOURCE COORDINATORJanuary 2023 - Today (3 years and 5 months)Coordinated a team of 20-30 freelance translators to ensure projects were delivered on time and with high quality.- Managed the planning and workflows of 15+ projects simultaneously.- Collaborated with different teams to solve problems.- Created project plans, monitored progress, and made adjustments when requirements changed.
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Education
- ROTTERDAM UNIVERSITY OF APPLIED SCIENCES2019