Freelancer profile translated to English.

Description

Passionate about image and branding, I found my way in the wonderful world of communication. 💫

After 7 years with the second largest jewelry group in France and 3 years in startups, I decided to dive into creating an agency and will have the pleasure of contributing to your new business projects as a freelancer. 👨🏼‍💻

Branding, copywriting, strategic planning, social media, communication, and advertising are in my DNA and I hope to use them for your future assignments. 🚀

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris 10e Arrondissement (up to 20km), Saint-Brieuc (up to 10km)

ADAM
Founder & Managing Director
PRESS AND MEDIA
September 2022 - Today (3 years and 9 months)
Paris, France
Adam or the story of creation. A global and digital communication agency that helps companies enhance their brand and manage their image.
Strategy 🚀
Web 🛒
Social media 📱
Creation 🖼️
Brand content ✨
Web marketing 🎯
PayBack
CMO
BANKING AND INSURANCE
November 2023 - April 2024 (6 months)
Paris, France
- Definition and implementation of the global marketing strategy aligned with the startup's growth objectives.

- Management of customer acquisition channels (SEO, SEA, email marketing, social media, partnerships).

- Development of the brand's marketing strategy and visual identity.
- Supervision of marketing content creation (blog, social media, advertising, newsletters).

- Analysis of marketing performance and adjustment of strategies based on data and KPIs.

- Close collaboration with the product team to adapt offerings to market needs.
- Management of the marketing budget and resource allocation to maximize ROI.
Identification and implementation of strategic partnerships to increase brand visibility.

- Management and development of the marketing team (community manager, creatives, growth hacker).

- Management of digital and offline advertising campaigns to acquire new users.

- Creation of inbound marketing strategies and optimization of the conversion funnel.
Sesame
Head of Marketing Communication
BANKING AND INSURANCE
November 2022 - November 2023 (1 year and 1 month)
Paris, France
- Development and execution of the marketing strategy to support growth and ROI objectives.

- Implementation of acquisition campaigns with traffic and lead generation.

- Management of product marketing strategies with development and product teams.
- Definition and monitoring of marketing KPIs to measure the impact of actions and optimize performance.

- Development of brand image and management of communication to strengthen startup awareness.

- Supervision of content marketing initiatives (blog writing, videos, infographics, etc.).

- Management of public relations and external communications to improve visibility.