Freelancer profile translated to English.

Description

Communicator, curious and passionate about fashion, beauty, and lifestyle, I have been supporting stakeholders for 6 years on various marketing issues.

From start-ups to multinationals, including consulting, my background allows me to adapt to very different ecosystems and to work in close collaboration with internal teams, clients, or partners.

My areas of intervention:

◾ SALES: management, development, customer loyalty, prospecting, upselling

◾ COMMUNICATION STRATEGY: Influence, PR, e-PR, corporate communication, social media, events

◾ DIGITAL PROJECT MANAGEMENT: e-commerce site launch, mobile application, user journey

◾ PROJECT STEERING: coordination and support for project teams, design and monitoring of roadmap and budget

Challenges, encounters, and creativity are the pillars of my motivation: let's have a coffee!

Languages

English
Conversational
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 16e Arrondissement (up to 50km)

DISKO
Consulting Director
DIGITAL AND IT
February 2020 - Today (6 years and 4 months)
Paris, France
Influence4You
Account Director
DIGITAL AND IT
October 2018 - January 2020 (1 year and 4 months)
Courbevoie, France
BUSINESS DEVELOPMENT
>> Develop and retain the client portfolio

- Development of the client portfolio through prospecting actions (phone, email, trade shows, events)
- File monitoring and retention of existing clients by proposing additional services

INFLUENCE MARKETING STRATEGY
>> Respond to client requests by proposing creative strategies

- Brief taking and RFP responses, competitive benchmarking, monitoring
- Writing and presenting recommendations to decision-makers (marketing directors, media managers, social media managers...)
- Briefing creative and strategic teams, monitoring campaign deployment up to the reporting phase

MANAGEMENT

- Supervision of a member of the Sales team
Business Development Communication Strategy Content Marketing Marketing Social Media Communication Digital Communication
Dermway Paris
Digital, Communication & E-commerce Manager
FASHION AND COSMETICS
January 2018 - October 2018 (9 months)
Asnières-sur-Seine, France
Dermway Paris is a group of 5 facial care brands with precious active ingredients (caviar, gold, diamond...) and Parfums Pàris, a 100% digital perfume brand.

COMMUNICATION / SOCIAL MEDIA
>> Create and develop the notoriety of the 6 brands through social media

- Design of the Instagram and Facebook social media strategy for each brand (editorial content creation, editorial calendar, theme sourcing, visual creation)
- Animation and management of the community growth for the 6 brands' Facebook and Instagram pages, ensuring the planning and editorial content of the 12 pages
- Implementation of influence campaigns to ensure brand visibility (monitoring influencers directly or through partner agencies)
- Setup and monitoring of e-marketing campaigns for traffic, acquisition, and notoriety with the service provider, management of campaign budgets, briefs, and schedules.

DIGITAL
>> Ensure the operational performance of the e-commerce sites in collaboration with the various stakeholders responsible for technical maintenance (web agency / webmaster)

- Manage the launch of the new site for the KaviaarKare brand (project completion monitoring, specification validation, testing, go-live)
- Post-launch maintenance monitoring (bug management)
- Definition of new features for the V2 launch
- Daily management of the other brands' e-commerce sites (product catalog updates, translations...)

E-COMMERCE
>> Ensure the administration of site sales and customer relations

- Design and implementation of a customer ceremony (shipping packaging, personalized thank you card and goodie)
- Management of product stock and customer orders (from order reception to customer delivery)
- Daily management of customer service and inquiries
Social Media Community Management Communication Strategy E-commerce Instagram Facebook Digital Communication Communication Project Management Web Project Management