Mélody Lacouture

✅ SEO Services

- On-page Optimization (FR/EN)

- SEO Copywriting (FR/EN)

- Creation of SEO briefings for writing optimized pages (FR/EN/DE)

- Localization of pages (EN/DE>FR)

✅ Language Services

- Writing pages without SEO (FR/EN)

- Translation (EN/DE>FR)

- Cultural adaptation (EN/DE>FR)

- Proofreading (FR)

- Post-Editing of automatic translations (FR)

- Adaptation of the UX to the French market

Adieu-Arche-B Marketing (AAB Marketing) is a marketing agency based in Grenoble (France). We specialize in SEO and SEA in an international context and offer our clients (B2B & B2C) from various industries (e-commerce, industry, medicine, digital, insurance, etc.) services in three languages: French, English, and German. For other languages, we work with native speakers from our partner network (Spanish, Italian, Polish, Dutch, etc.).

I am responsible for the following tasks and areas:

- Keyword Research

- Development and implementation of search term strategies (Keyword Mapping)

Optimization and adaptation of the website structure for a user experience adapted to the target country

- On-Page Optimization

- SEO-Copywriting / Planning and writing SEO content in French and English

- Translation and localization of SEO content with the language pairs: EN-FR & DE-FR

- Creation of SEO briefings for customers and external service providers.

- SEO Reporting & Performance Analyses, Definition of KPIs, SEO action plans and recommendations.

- Digital project management and management of translation projects (management of external service providers)

- PR Linkbuilding

Aptiv is a leading international technology company specializing in the development and manufacture of vehicle equipment and the largest automotive brands in the world. The group uses its experience in software and system integration to enable a safer, greener and better connected future of mobility.

As Communications Specialist, I was part of both the Global Internal Communications Team and Communications & Events Coordinator at the Wuppertal site, Aptiv's European headquarters.

✅ Global Internal Communications: With over 200,000 employees in 48 countries, the internal communications team is an important interface, promotes the dissemination of information and guarantees cohesion among employees. I work 100% remotely with the team, which is distributed across the various Aptiv locations worldwide, and participate in the internal communications strategy.

- Participation in the planning of the Editorial Calendar

- Development of campaigns for internal social media channels

- Creation of posts, articles, newsletters and reports

- Creation of infographics and corporate videos

- Organization and implementation of interviews and video reports

- Creation of pitches and one-pagers for management

✅ Event Coordination: I also have a role as a representative of the Global Communications Team in Wuppertal.

- Organization and coordination of internal/external events

- Interviews, video reports, site visits

✅ Support of the communications team in Wuppertal

- Participation in PR events

- Photo shoots, video reports, interviews

- Organization and moderation of monthly employee information meetings in collaboration with management

- COVID-19: Coordination of crisis communication for employees