Freelancer profile translated to English.
Back to original languageAbout Mélody
You have a beautiful estate, a beautiful product — but your customers don't know it yet.
For several years, I worked at the heart of marketing and communication for great Champagne houses (Canard-Duchêne, Veuve Clicquot, Krug). There, I learned what makes a House a desirable brand: authentic storytelling, a polished digital presence, and words capable of creating desire.
Today, I put this expertise at the service of estates, wineries, distilleries, and lifestyle brands that want to build a real relationship with their customers.
What I do specifically:
- Creation or redesign of your WordPress / Webflow site with integrated copywriting
- Brand storytelling: your story, your values, your territory told irresistibly
- Regular content: blog posts, product sheets, newsletters, social media
What sets me apart:
WSET2, 5 years of immersion in the world of Champagne and luxury (LVMH group), and a pen that knows how to speak to both wine lovers and professionals.
Contact me for a chat: together, we'll identify what makes your brand unique and how to make it irresistible online.
French
Native or bilingual
English
Fluent
Can work on-site
Reims (up to 50km)
Experience
- Studio VermillonCo-Founder & Content StrategistWINE AND SPIRITSJuly 2024 - Today (1 year and 11 months)Reims, FranceStudio Vermillon helps wine, spirit, and gourmet brands build a recognizable and memorable brand through a combination of design & storytelling.
My missions:
- Creation of WordPress and Webflow sites with full text writing
- Brand storytelling: brand platform, editorial tone, founding story
- Content strategy and production: blog, newsletter, product sheets, social media
- Brand identity and positioning consulting for wine and spirits players
- KRUG ChampagneInternal Communication and Event ManagementWINE AND SPIRITSAugust 2022 - February 2024 (1 year and 7 months)Reims, FranceManaged internal communication and events for two emblematic LVMH houses, with a clear mission: strengthen human connection by highlighting behind-the-scenes, professions, and company culture.– Creation of 20 to 30 internal communications/month + writing articles for the annual magazine– Photo reports & interviews on the ground (vineyards, production)– Organization of internal events (100 to 650 participants) with an average satisfaction rate of 93%– Budget and performance indicator management
- VEUVE CLICQUOTInternal Communication and Event ManagementAugust 2022 - Today (3 years and 10 months)Reims, FranceManaged internal communication and events for two emblematic LVMH houses, with a clear mission: strengthen human connection by highlighting behind-the-scenes, professions, and company culture.Skills directly transferable to my freelance clients:
- Production of 20 to 30 editorial content pieces per month (articles, newsletters, multi-channel communications)
- Writing for the Houses' annual magazine — long-form, luxury tone, terroir narration
- Mastery of the communication codes of Champagne houses and the premium sector
- Organization of internal events and multi-stakeholder project management
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Education
- Master International Marketing & Brand ManagementNEOMA Business School2022Master, Management spécialisation en Marketing & Marketing Digital
- Bachelor's Degree, Marketing & CommunicationUniversidad San Ignacio de Loyola2020
Certifications
- WSET 2WSET