Freelancer profile translated to English.

Description

With over 7 years of experience in digital marketing, I help companies optimize their online advertising campaigns (Google Ads, Meta, TikTok, Teads...). From strategy definition to audit and performance optimization, I combine data analysis and budget management to maximize lead generation and brand growth.

💡 Expertise: SEA, Paid Social, ad account management and optimization, performance analysis, advanced reporting (GA, Looker Studio), media planning.

🎉 Success:

+20% revenue and +1.6 ROAS for the Linsenmax brand (optical e-commerce)
+25% online revenue and x2 ROAS for a botanical store
-35% CPA and x4 online visibility for a dentist
500 leads generated for a 2-month campaign for a health insurer
...

📍 Based in France, available for freelance missions.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Vétraz-Monthoux (up to 50km)

Mélodie Lim
Digital Marketing Consultant
E-COMMERCE
April 2025 - Today (1 year and 4 months)
Freelancing for temporary assignments.
Entrepreneur to help e-commerce businesses scale: boost-ton-commerce.com.
Google AdWords Google Analytics SEA Digital Marketing Paid Media
Wow
Senior Campaign Manager
March 2022 - Today (4 years and 5 months)
Geneva, Switzerland
• Designed and implemented comprehensive digital marketing strategies across multiple industries
• Managed paid and OOH campaigns (SEA, Meta Ads, TikTok Ads, Teads) to optimize lead generation and brand growth
• Conducted in-depth audits of paid accounts to identify improvement opportunities
• Analyzed A/B testing results and provided detailed performance reports using Google Analytics and LookerStudio to develop data-driven marketing strategies
VisilabGroup
Paid Media Manager
October 2022 - December 2024 (2 years and 2 months)
Geneva, Switzerland
Success:
+20% revenue generated

• Developed and implemented paid media strategy for Linsenmax and McOptic brands
• Managed and optimized PPC campaigns across Google Ads (Search, Pmax, Display), Meta, and other platforms
• Led SEO initiatives to improve search rankings and drive organic traffic
• Created performance reports and dashboards to monitor KPIs and optimize digital marketing efforts
• Coordinated marketing projects including branding, UX development, and CRM content strategies