Freelancer profile translated to English.
Back to original languageAbout Melodie
🔥 +10 years of experience in strategic positions for the largest French pure players.
🔥 Accompanied +20 project leaders in 4 years of digital strategy mentoring.
🔥 CEO of my own business ATR, selling online audio hypnoses for 2 years.
🌍 Partnered with Time for the Planet, because no gesture is too small for a better world.
In my 12-year career, I've seen it all: great successes and many people failing.
My observations:
➡️ Without a strategy, we gain 2 hours of thinking > we lose months wondering where we're going.
➡️ The web cannot be improvised > unless you have money to lose.
➡️ There isn't ONE magic strategy that works for everyone (as some would have you believe) > but each business has ITS winning strategy.
➡️ Nothing is indispensable for surviving on the web (not even a website, or Instagram) > only the channel that matches YOUR business.
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Are you a project leader (established or aspiring)?
I can help you if:
- you are lost regarding the digital or marketing strategy for your project
- you want to launch and need advice
- your results are not meeting expectations and you need help
- you want to delegate tasks related to digital strategy
=> if your case doesn't fit these examples, or if you're hesitating, write to me.
My services:
- Situation audit and recommendations (do/don't, which channel, budget, how...)
- Strategic documents: market studies, business plans, pitches...
- Activity management: budget, reporting, P&L, KPI tracking
- Business coaching
- Content option (articles, community management...)
- Image option (graphic charter, editorial line...)
- Networks option (connecting you with the best professionals in my address book)
You'll see, it's not that complicated when you have good support.
French
Native or bilingual
English
Conversational
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- OpenClassroomsMentorEDUCATION AND E-LEARNINGDecember 2020 - Today (5 years and 5 months)Mentoring and coaching on training programs:- web project management- business creator- digital passport- operational marketing manager- expert in marketing and communication strategy
- river homeDigital ManagerE-COMMERCEMarch 2021 - Today (5 years and 2 months)Support for the startup River Home:- business plan- digital strategy- activity management- quality and performance audit- recruitment and team management (e-commerce, communication, data)- web project management
- LeBonCoinOperations managerE-COMMERCEApril 2019 - November 2020 (1 year and 7 months)ĂŽle-de-France, France- Management of internal and external teams - customer relations and moderation scopes (approximately 250 people).- Definition of the operations department's vision and strategy- Activity management: budget, P&L, objectives, performance indicator tracking- Product roadmap monitoring
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Education
- Marketing DegreeISCT Business School2013Licence de Marketing
- BTS Management of Commercial Units, MarketingESICAD Business and Management School2012BTS Management des Unités Commerciales, Marketing