Freelancer profile translated to English.
Back to original languageAbout Mélodie
💡 8 years of experience in marketing strategy & digital communication
📍 Based in Nice and frequent travel to Paris
I help brands in the development and execution of their marketing & communication strategy. My support is based on 3 areas of expertise according to your needs:
✅ Project Management & Coordination
Supervision and management of creative teams & service providers
Communication campaign management: Planning, coordinating, and monitoring digital and offline campaigns (advertising, social media, emailing, events…).
Development of editorial calendars and content production monitoring
Marketing budget management & field action monitoring
Organization and coordination of events and brand activations
✅ SEO Support
- SEO Audit and Analysis: Evaluating website performance and identifying areas for improvement.
- Technical Optimization
- Optimized SEO Content Strategy: keywords, web writing, page structuring to improve visibility.
- Link Building and Site Authority: Developing a strategy for acquiring quality backlinks to strengthen the site's notoriety on search engines.
- Performance Monitoring and Reporting: Analyzing results and adjusting based on KPIs.
✅ Social Media Support
- Strategy Definition: objectives, target audiences, content strategy choices, activation & interaction plan
- Content creation, account management, and e-reputation management
- Setup and monitoring of advertising campaigns: META Ads, Linkedin Ads
- KPI Monitoring & Reporting
💼 Areas of Experience: Hospitality, Real Estate, Lifestyle, Architecture, Events…
📩 Need expertise to structure and manage your marketing strategy? Let's discuss!
English
Fluent
French
Native or bilingual
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Creative SpiritBrand and Content ManagementENTERTAINMENT AND LEISUREFebruary 2024 - Today (2 years and 4 months)Cannes, FranceCommunication:- Digital communication consulting to strengthen brand image and engagement.- Content creation, management, and e-reputation management.Marketing:- Audit and optimization of online presence- Website SEO optimization and article writing- Email campaigns- Analysis of digital performance and strategy adjustments
- Hôtel Maison MèreMarketing & Communication DirectorHOSPITALITYFebruary 2023 - August 2023 (6 months)Paris, FranceImplementation, coordination, and monitoring of the marketing strategy for Maison Mère hotel and its Nectar restaurant.- Management and performance monitoring of the e-commerce website- Activation of acquisition channels (SEO/SEM/Affiliation/Social Media campaigns, platforms (Mapstr, The Fork…)- Social media management, implementation of an editorial strategy, and influencer strategy- Management of digital & in-house customer experience: (Mailing, In Room, F&B, Check-in/out...), E-Reputation Monitoring...- Event organization
- Emerige RésidentielMarketing ManagerREAL ESTATEFebruary 2022 - February 2023 (1 year and 1 month)Paris, FranceManagement of marketing tools for the commercialization of real estate programs:- Design and implementation of sales tools with agencies- Marketing budget management- Project management related to sales spaces, reporting tools, and customer journey enhancement- Competitive and technological monitoring.
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Education
- Master - Digital CommunicationECS European communication school2018Ergonomie du Web Intégration Growth hacking Advergaming Brand content E-Commerce / E-marketing E-Mail marketing Luxe et digital Marketing mobile Territoire mobile RP 2.0 SEO Social Media / CM Social shopping Stratégie d’influence digitale Veille et e réputation Media planning Traffic management
- Space DesignEcole de Condé2015Modélisation 3D Graphisme Visual branding Scénographie Stylisme photo Visuel merchandising
Certifications
- Accelerated SEO CourseSemrush2025