Mélodie Baude Goy

Design and writing of the Employer Branding section for the new Fresenius Kabi France website, with the aim of showcasing the company culture, jobs, career paths, and HR commitments through clear, structured, and engaging content.

➡️ Creation of an "Employer Brand" showcase, consistent with the Group's EVP and its editorial line (France and international).

➡️ Writing of all key pages:

Who we are

Work with us

Presentation of the 5 sites in France

Available job openings

🧩 Content deployment: from substance to form

📌 Interviews with employees, HR Directors, and General Managers

📌 Use and enhancement of internal resources (Made in France, site presentations, key figures, Gender Equality Index…)

📌 Production of textual and visual content (infographics, image sourcing) aligned with the graphic charter

As an outsourced communication manager, I am responsible for several long-term assignments:

- Social Media:

Management of the company's institutional social media: LinkedIn and X.

Management of paid campaigns on LinkedIn.

Training employees on social media communication.

- Production of internal newsletters (for employees) and external newsletters (for healthcare professionals).

- Website:

Writing content for the timkl.fr website pages as part of its redesign.

- Print:

Writing a 4-panel brochure for diabetic patients using insulin pumps, distributed through pharmacies.

- Management and animation of LinkedIn (8,000 followers) and Twitter (2,000 followers) social media: writing, visual production, scheduling, moderation, reporting.

- Updating and administration of the roche.fr website pages.

- Production of newsletters for diabetic patient associations.

- Employee advocacy: supporting employees in their social media practices.

- Employer branding: identifying high-value topics such as apprenticeships, Top Employer awards, employee interviews...