Mélodie Gambin

- Development of strategic influence recommendations based on brand objectives: definition of recommendations and amplification mechanisms, creation of formats, influencer sourcing, support for other agency expertise on influence topics (social media, gaming, web3, special operations, events...)

- Management and monitoring of influence campaigns: contact and negotiation, briefing partners and content creators, client relations, adherence to schedule & budget, production & distribution monitoring, KPI reporting

- Writing a guide on influence including market research, social listening study, analysis of influencer types and operations, as well as a practical guide to share best practices and successfully conduct campaigns from conception to KPI analysis (120-slide dossier for a French bank)

👉🏼 Final Fantaisy, Nissan, EDF, Disney, Caisse des dépôts, Aéroports de Paris

Creation of my own structure to support agencies and brands in defining their social media and influence strategies.

💛 Clients: Mazarine, TBWA, Publicis, Havas, Hungry & Foolish, Uzik, Paris Calling...

- Day-to-day work in social media strategy, content production and digital marketing

- Consumer insights: Leading an annual study on the French music market in partnership with Sony UK, analysing consumption patterns in order to launch craft tailor made campaigns (habits, music consumption, key medias, influencers, brands and social media)

- In charge of social listening, influencers recommandations and analytics tool deployment for artists & managers in partnership with Sony US

- Initiated monthly livestream conferences program with targeted guests to share their insight on creativity and innovation.

- Monitoring analytics on social media and streaming platforms to optimize clients' needs and success

- Understanding and keeping up with industry trends and innovative marketing campaigns