Mélodie B.

⊙ Creation of a tailor-made course for Master's students at EMLV:

➟ Digital consumer behavior & Influence (150 students)

⊙ EMLV admission committee

⊙ School - company tutoring

⊙ Correction of internship reports

Orchestrating the communication of a performance hall in 2020? Challenge accepted!

Moving from the stage to the screen, an ambitious bet, for our artists and our fans used to crying and laughing together in the same room.

This transition to digital was done in several stages.

1) Development of a digital strategy to recreate the magic and atmosphere of our place on social networks.

2) Creation of weekly appointments in our newsletter, on Facebook and Instagram: games, interviews, videos, live, partnerships...

3) Creation of a concert with the management, of a new weekly appointment, live, digital, halfway between the show and the television format.

4) Redesign of the new website madamearthur.fr

5) Management of a new SEA strategy, on Facebook, Instagram and Google.

For the Ferrandi school, the teaching team trusted me to design a tailor-made session for their students. This is a course in French and English covering the landscape of social networks, from the origin of their creation, their practice in a professional setting, trends & especially exclusive testimonials from professionals in the field, lab side & smartphone side.