Freelancer profile translated to English.
Back to original languageAbout Melle
I am Melle, a freelance digital strategy and communication specialist. With expertise as a digital project manager at Publicis Conseil for clients like Capgemini, Sanofi, Nestlé, and Santé Publique France, I hold a Master's degree in Marketing and Digital Transformation Strategy from emlyon business school (top 3 French business schools). During my studies, I gained experience at Publicis Media for Leo Burnett and at Publicis Conseil. I have been self-employed since 2018, working on digital strategy and marketing projects for small businesses across France.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- PUBLICIS CONSEILInternational Digital Project ManagerCONSULTING AND AUDITSMarch 2022 - Today (4 years and 3 months)Paris, FranceAdvertising Manager for Capgemini, Sanofi, Santé Publique France, and Nestlé: development of 360 communication and advertising campaigns. Strategic and operational development of guidelines and monitoring of global campaign deployment. Internal contribution: proposal and implementation of process optimization using new digital tools internally and for international agencies (CTA, Automation, mailing, etc.).
- Publicis GroupeJunior Digital Project ManagerCONSULTING AND AUDITSFebruary 2020 - August 2020 (6 months)Paris, FranceAssistant to the Promotions and CRM Project Manager at Leo Burnett Paris, part of the Publicis Group. Business analyst: analysis of the digital performance of the customer loyalty platform, budget monitoring, and reporting. Preparation of briefs, execution, and monthly creation of digital campaigns for FMCG brands (Mondelez, Unilever, JDE). Strategic digital recommendations for monthly newsletters and activations.
- Anahera – oasis urbaineDigital Marketing and Communication & Event Management OfficerRESTAURANTS AND FOOD SERVICEMarch 2019 - August 2019 (5 months)Lyon, FranceStrategic development of a new B2B and B2C offering, launch and creation of the B2B2C brand strategy. Strategic thinking and creation of digital tools: mailing, website, CRM, social media, CTA, landing page, etc. Event organization: Extra Nuits Sonores, Fête de la musique, etc.
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Education
- Master, Specialized Master® Digital Transformation, Marketing & Strategyemlyon business school2021Master, Mastère Spécialisé ® Transformation Digitale, Marketing & Stratégie
- Global Bachelor in Business and Administrationemlyon business school2020Master 1 Radford University, Virginia, USA – university exchange (2018)