About Melissa
French
Native or bilingual
English
Fluent
German
Conversational
Experience
- SO GOOD (SO PRESS)Content & OPS ManagerPRESS AND MEDIADecember 2022 - Today (3 years and 5 months)Paris, FranceEditorial support and advice for brands on impact and CSR issues.Strategic and creative recommendations for content and media strategies.Production Manager: digital and social media, video, press kit, podcast, events.Data, KPIs, ROI analysis.Commercial negotiation and budget monitoring.Clients: Orange, BNP Paribas, Dior, Crédit Agricole, Le Bon Marché, ENGIE.
- BababamBrand Content & Partner ManagerPRESS AND MEDIAApril 2020 - Today (6 years and 2 months)Paris, FranceI advise and support various stakeholders (brands, media, institutions, listening platforms) in their audio content strategy.I produce podcasts with engagement in all forms (narratives, interviews, news, fiction, documentaries, snack content) as part of communication, information, or entertainment strategies.From editorial content to sound production, I manage projects to ensure content quality and realization.I bring intelligence to content distribution and dissemination, also through editorial treatment around podcasts for better SEO.To stand out and in order to amplify audience reach, I focus on a monetization strategy.
- The Brand NationAccount ManagerPRESS AND MEDIANovember 2018 - March 2020 (1 year and 5 months)Paris, FranceIn charge of several client accounts, I work on annual communication recommendations or 360° activations.I work on responses to calls for tenders and on certain new business opportunities for the agency.I develop and negotiate global budgets and ensure budget monitoring for clients and service providers.I am responsible for daily client relations and the smooth running of projects and creative production of brand content across all media: social networks, digital banners, display, website creation and development, videos and spots for digital, in-store POS, radio spots, press advertising, corporate podcast creation.
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Education
- Master, Communication and Media StudiesISCOM2017Master, Étude de la communication et des médias