Freelancer profile translated to English.
Back to original languageAbout Mélissa
Do you want to develop your online visibility and structure your digital communication effectively and adapted to your brand?
I will guide you through a complete strategic approach to optimize your presence on social networks and maximize your results.
My support includes:
- Analysis of the existing situation: networks, messages, consistency, and regularity
- Performance analysis
- Clarification of visibility objectives
- Concrete strategic recommendations adapted to your brand
- Proposal of a multichannel communication plan
My mission: to allow you to gain visibility while staying aligned with your objectives and your brand identity.
I am available for one-off or multi-week assignments.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceMarketing & Communication OfficerJanuary 2021 - Today (5 years and 7 months)Mission: Assist brands in structuring and deploying their digital visibility strategy.• Definition and implementation of communication and marketing strategies adapted to different contexts and objectives• Creation of multichannel content: newsletters, social media, videos, editorial materials consistent with brand image• Development and management of social media communities with a focus on visibility and engagement• Implementation of lead acquisition and attraction funnels (content, funnels, offers)• Design and organic marketing of digital products (online programs, ebooks)• Needs analysis and development of personalized action plans to address communication and positioning challenges• Support for projects from various sectors: beauty, jewelry, ready-to-wear, consulting
- Projet musical indépendantArtistic & Communication Project ManagerJanuary 2020 - December 2025 (5 years and 11 months)• Management of the development and visibility of an artistic project• Definition and implementation of the digital communication strategy• Coordination of actions with service providers (studio, graphic designers, videographers)• Management of the schedule, budget, and production priorities
- AccorJunior Product Manager - Ibis RestaurantsHOSPITALITYSeptember 2017 - September 2019 (2 years and 1 month)Évry, FranceMission: Contribute to improving the customer experience and the visibility of offers within the hotel network.• Participation in the creation and deployment of new restaurant concepts (ideation, product sourcing, launch)• Animation of the hotel network: design and distribution of newsletters, coordination of events and partner operations• Contribution to the creation of the first cocktail catalog in collaboration with partner brands• Coordination with creative agencies: briefs, production monitoring, shootings, filming• Conducting quantitative studies and presenting analyses• Competitive intelligence and benchmarking to inform product development
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Education
- Master 2 International Operational MarketingUniversity of Nanterre / Sup de Vente2019- Management de la marque - Marketing mix - Marketing mix international - Marketing digital - Gestion de la relation client - Techniques de vente
- Bachelor's degree in Marketing and Service Quality Studies (Valedictorian)IUT Evry2016- Stratégie de marque - Marketing stratégique - Marketing opérationnel - Management et conduite de projet - Etudes qualitatives - Etudes quantitatives - Evaluation de la performance - Statistiques