About Mélissa
English
Fluent
French
Native or bilingual
Experience
- Maisons du MondeTraffic ManagerE-COMMERCEMay 2023 - Today (3 years)Responsible for affiliate marketing, B2C emailing, B2B social ads, and cross-functional projects (offline cashback, partnerships, etc.). Furniture/decoration sector.AFFILIATE MARKETING• Manage B2C Affiliate Programs in European markets• Operational monitoring of strategy and quality control of affiliates• Monitor and disseminate the commercial animation plan• Continuous monitoring and challenging of platformsEMAIL MARKETING• Manage B2C acquisition and retargeting campaigns in European markets• Monitor and disseminate the commercial animation plan• Manage external agencies• Performance monitoring and reportingSOCIAL ADS• Define and manage B2B acquisition strategy in European markets• Manage external agencies• Performance monitoring, analysis, and optimization• Reporting and presentation of resultsOTHER• Support for ad-hoc actions (trade shows, events, etc.)• Definition and monitoring of KPIs by lever• Continuous performance improvement approach (Traffic, Revenue, Leads)• Analysis and reporting of performance, optimization as needed• Budget monitoring and definition of budget forecasts• Management of an intern
- VivaservicesDigital Communication ManagerHEALTH AND WELLNESSFebruary 2019 - Today (7 years and 4 months)Vivaservices.fr is a network of home care franchises.• Digital deployment for new agencies: website, social networks, customer reviews, Google Ads accounts, Google My Business profile, emailing, etc.• Advice and recommendations: e-reputation, best practices, emailing, customer reviews, etc.• Management of email campaigns and customer surveys• Management of digital projects: website redesign, change of online service providers, etc.• Supervise and manage web service providers/agencies: SEA, SEO, developers, etc.• Digital training and tutorials for the network.
- Agence BilbokidSocial Ads & Affiliate Marketing ManagerE-COMMERCENovember 2018 - December 2022 (4 years and 2 months)Bilbokid is a web marketing agency specializing in the children's universe.SOCIAL ADS• Audits, analyses, and recommendations• Setup and management of Facebook Ads campaigns• Performance optimization• Results monitoring and reporting• Client consulting and supportAFFILIATE MARKETING• Launch and management of affiliate campaigns• Approval of affiliates, approval of creative assets• Promotion of operations and commercial animations• Sales validation, analysis, and recommendations
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Education
- BACHELOR & MASTER MARKETINGESG PARIS2010
- BTS Business CommunicationISCOM PARIS2007