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Mélissa MarieMM

Mélissa Marie

🎯 Web Marketing Consultant I Traffic Manager

€550/day
2 projects
Plaisir, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mélissa

Freelance since 2017, I have over 10 years of experience in digital. I act as a digital manager / traffic manager / web project manager across the entire acquisition chain with a specialization in Facebook Ads and Affiliate Marketing 👊

Do you have the following need(s)?
✅ Improve your web visibility
✅ Develop your brand awareness
✅ Acquire qualified traffic
✅ Generate leads
✅ Increase sales
✅ Optimize digital communication
✅ Improve your website/application
✅ Manage a digital team
✅ Oversee agencies/web service providers

Are you working with (or want to work with) digital levers such as:
✅ Natural referencing (SEO)
✅ Social networks
✅ Social ads
✅ Google ads
✅ Emailing
✅ Affiliate Marketing
✅ Retargeting
✅ Web partnerships

Are you looking for someone:
✅ Curious, autonomous, organized, creative
✅ Strategic and operational
✅ Comfortable with numbers, ROI-oriented
✅ Who likes to share, teach, and interact
Contact me 💬

They trusted me: Critéo, Carrefour Online, Aramis Auto, Batiweb, Agence Française de l’Isolation & Habitat, Ultimate Jet magazine, Helicopter Industry magazine, Bien vivre A, Bilbokid, Vivaservices, ...
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Plaisir (up to 20km), Versailles (up to 20km), Rambouillet (up to 20km), Houdan (up to 20km), Vélizy-Villacoublay (up to 20km)

Experience

  • Maisons du Monde
    Traffic Manager
    E-COMMERCE
    May 2023 - Today (3 years)
    Responsible for affiliate marketing, B2C emailing, B2B social ads, and cross-functional projects (offline cashback, partnerships, etc.). Furniture/decoration sector.

    AFFILIATE MARKETING
    • Manage B2C Affiliate Programs in European markets
    • Operational monitoring of strategy and quality control of affiliates
    • Monitor and disseminate the commercial animation plan
    • Continuous monitoring and challenging of platforms

    EMAIL MARKETING
    • Manage B2C acquisition and retargeting campaigns in European markets
    • Monitor and disseminate the commercial animation plan
    • Manage external agencies
    • Performance monitoring and reporting

    SOCIAL ADS
    • Define and manage B2B acquisition strategy in European markets
    • Manage external agencies
    • Performance monitoring, analysis, and optimization
    • Reporting and presentation of results

    OTHER
    • Support for ad-hoc actions (trade shows, events, etc.)
    • Definition and monitoring of KPIs by lever
    • Continuous performance improvement approach (Traffic, Revenue, Leads)
    • Analysis and reporting of performance, optimization as needed
    • Budget monitoring and definition of budget forecasts
    • Management of an intern
    Affiliate Marketing Email Marketing Retargeting Facebook Business Manager Facebook Ads LinkedIn B2B Marketing B2B B2C Drive to Store Acquisition Strategy Acquisition Traffic Acquisition Qlik Sense Google Analytics
  • Vivaservices
    Digital Communication Manager
    HEALTH AND WELLNESS
    February 2019 - Today (7 years and 4 months)
    Vivaservices.fr is a network of home care franchises.

    • Digital deployment for new agencies: website, social networks, customer reviews, Google Ads accounts, Google My Business profile, emailing, etc.
    • Advice and recommendations: e-reputation, best practices, emailing, customer reviews, etc.
    • Management of email campaigns and customer surveys
    • Management of digital projects: website redesign, change of online service providers, etc.
    • Supervise and manage web service providers/agencies: SEA, SEO, developers, etc.
    • Digital training and tutorials for the network.
    Digital Communication Web Marketing Traffic Acquisition Google AdWords Email Marketing Social Networks Project Management Sendinblue Mailchimp Google My Business Customer Reviews Wordpress Site Facebook Business Manager Facebook Ads
  • Agence Bilbokid
    Social Ads & Affiliate Marketing Manager
    E-COMMERCE
    November 2018 - December 2022 (4 years and 2 months)
    Bilbokid is a web marketing agency specializing in the children's universe.

    SOCIAL ADS
    • Audits, analyses, and recommendations
    • Setup and management of Facebook Ads campaigns
    • Performance optimization
    • Results monitoring and reporting
    • Client consulting and support

    AFFILIATE MARKETING
    • Launch and management of affiliate campaigns
    • Approval of affiliates, approval of creative assets
    • Promotion of operations and commercial animations
    • Sales validation, analysis, and recommendations
    Facebook Instagram Social Networks Affiliate Marketing Reporting Traffic Acquisition

Reviews

4.5

Out of 2 ratings

AD

Account deleted

Reviewed on 5/18/2020

Melissa is available, responsive, and serious. Communication is easy. She masters her subject. I highly recommend her.
AD

Account deleted

Reviewed on 7/8/2020

Recommendations

Stéphane LebréquierSL
Maëlle VabreMV
Marion GiroudonMG
Stéphane Lebréquier and 2 other people have recommended Mélissa

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Education

  • BACHELOR & MASTER MARKETING
    ESG PARIS
    2010
  • BTS Business Communication
    ISCOM PARIS
    2007

Skill set

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