Freelancer profile translated to English.
Back to original languageAbout Melissa
Artistic Direction Assistant. With 3 years of experience at Publicis Sport, I participated in the creation of advertising campaigns for major sports brands. My role involved designing impactful visuals, creating animations, and developing consistent visual identities. My Master's degree in Digital Art Direction provided me with solid expertise in brand strategy and digital communication. Perfectly mastering the Adobe Suite (Photoshop, Illustrator, InDesign, After Effects) and web design with Figma, I can create visual content adapted to all media (social networks, videos, print).
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Paris (up to 50km)
Experience
- Publicis SportArt DirectionSeptember 2022 - September 2024 (2 years)Paris 2024 Olympic GamesDevelopment of the graphic charter: Creation and adaptation of the overall visual identity of the event, in line with the values and image of the Olympic Games.Design of various communication materials: Posters, flyers, brochures, signage, venue dressing, digital content (websites, social media).Creation of dynamic and impactful visuals: Production of animations, videos, motion graphics for giant screens, TV broadcasts, and social media.Collaboration with creative teams: Coordination of designers, illustrators, photographers, etc., to ensure the consistency of all communication materials.Production monitoring: Ensuring the quality of production for the various materials and their adequacy with technical and budgetary constraints.Participation in creative brainstorming sessions: Proposing innovative and original ideas to enrich the event's communication.Required skillsProficiency in graphic design tools: Adobe Suite (Photoshop, Illustrator, InDesign), video editing software (Premiere Pro, After Effects), etc.Sense of creativity and innovation: Ability to propose original and impactful ideas.Team spirit: Ability to work collaboratively with other creative professionals.Organizational skills: Ability to manage multiple projects simultaneously and meet deadlines.Rigorous and methodical: Attention to detail and quality of work.Adaptability: Ability to adapt to different projects and market changes.
- Publicis SportArtistic Direction AssistantApril 2022 - September 2022 (6 months)Paris, FranceCreation of a strong visual identity: Development of a specific graphic charter for the event, consistent with the world of rugby and the values of the university environment.Design of communication materials: Posters, flyers, ticketing, program, venue dressing.Production of dynamic visual content: Creation of promotional videos, animations for giant screens, content for social media.Coordination of the creative team: Supervision of graphic designers and illustrators for the production of various materials.Brand strategy: Define and implement the visual strategy for a brand or event.Client relations: Present creative concepts to clients, defend your choices, and adjust creations based on their feedback.Creative watch: Follow market trends and draw inspiration from best practices to propose innovative creations.
- Les Essences de l'artMultimedia Graphic DesignerDecember 2020 - June 2021 (7 months)Saint-Louis, FranceCreation of visuals and communication materialsDesign of the store's graphic charter: Development of a consistent and attractive visual identity, defining the colors, typography, and illustrations that will represent the store.Creation of visuals for products: Production of attractive product visuals for catalogs, posters, websites, and social media.Design of print communication materials: Posters, flyers, brochures, loyalty cards, etc., to promote events, new products, and special offers.Creation of visual content for social media: Design of dynamic and engaging visuals to manage the store's social media pages (Facebook, Instagram, etc.).Website managementWebsite creation and updates: Design of the mockup, content integration, e-commerce management (if applicable).Search engine optimization (SEO): Implementation of strategies to improve website visibility on search engines.Website performance monitoring: Analysis of statistics and continuous optimization of user experience.Sales and customer adviceCustomer reception and advice: Guiding customers towards products suited to their needs and creative projects.Presentation of creative workshops and courses: Creation of visual communication materials to promote the various activities offered by the store.
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Education
- Master Expert in Digital Strategy specializing in Digital Art DirectionDigital Campus2024Stratégie digitale spécialisé en Direction Artistique digital
- Preparatory year for Master's in Digitaldigital campus2022Logo de Digital Campus Digital Campus Digital Campus Prépa mystère digital, DigitalPrépa mystère digital, Digital oct. 2021 - avr. 2022oct. 2021 - avr. 2022 A l’issue de la formation Prépa Mastère Digital, je suis capable de mobiliser mes compétences pour : -Définir la ou les solutions répondant aux attentes d’un client -Présenter une idée de façon convaincante à l’oral et à l’écrit -Rédiger un cahier des charges (technique, fonctionnel, administratif), élaborer un wireframe, un retro-planning, un budget, sélectionner des solutions techniques et mettre en œuvre vos compétences techniques et graphiques -Gérer un projet d’édition ou de communication digitale -Construire une équipe et organiser son travail, mais également savoir gérer une crise d’équipe -Fixer les règles auprès d’un client, communiquer avec le client et gérer un litige. -Travailler de façon autonome -Partager et transmettre vos connaissances