Melissa Janssens

Managing the visual merchandising strategy across the wholesale market, ensuring the consistent application of the brand's identity and standards : store visits, photo reports, trainings, openings... Development of VM guidelines based on the brand's O&O strategy, ensuring alignment across all markets. Managing the showrooms at HQ and multiple European showroom agencies, designing and implementing seasonal displays that showcase the brand's latest collections. Working closely with the sales teams during appointments to align VM with global sales strategies.

Full time 2021-2023

Driving the visual merchandising strategy across multiple markets. Working closely with area managers and merchandising relays in our different Export countries, providing training and guidance to ensure consistent and effective VM. Developing and adapting VM guidelines to each market, balancing global brand direction with local preferences. Cross-department collaboration with sales team, marketing, management, and construction teams to develop and execute specific projects tailored to regional requirements. Monitoring and analyzing key performance indicators (KPIs) for my assigned markets, developing actionable plans and corrective measures to improve store performance and visual execution. Contribution to a variety of brand initiatives : line openings, showroom events, press campaigns and many international store openings.

• Parisian stores visits for VM implementations

• Opening of Kujten's new flagship store in Brussels.

• Creation of graphic designs for window displays.