Mélissa Hanot

Customer Success project management: audit, recommendations, organization and process structuring Deployment and optimization of tools (Zendesk, CRM, automation, reporting) Facilitation of business workshops, training sessions, and steering committees Change management and team training Elaboration and implementation of B2B marketing strategies (acquisition & awareness) Creation and management of content (website, podcasts, client case studies, newsletters, social networks) Event organization (conferences, seminars) Community management and LinkedIn animation Monitoring of marketing performance and KPI management

Elaboration and deployment of marketing strategy for clients (B2B, B2C) and drivers CRM management (Hubspot Admin) - Processes, Workflows, Automations... Management of internal and external events Lead generation and implementation of conversion and retention strategies Management of a team of 4 people Content production Email campaigns Affiliate & Partnership Press relations Website & Social Media management (SEO - SEA - Social Ads) Marketing budget management Performance monitoring, reporting, KPI management

CRM management (Salesforce Admin) - Implementation - Processes Data enrichment (Scrapping), Data quality Marketing automation (nurturing, scoring, grading) Email campaigns Management of a team of 3 people Lead generation Identification & organization of events (trade shows, client clubs, round tables, conferences, webinars) - Internal events Community management (LinkedIn, Facebook, Instagram) Content production and updates (emailing, use cases, pitches...) Definition of Sales & Marketing processes Performance monitoring, reporting, KPI management Website management Budget management (1 M€)