Freelancer profile translated to English.

Description

Looking to structure, manage, or accelerate your digital, e-commerce, or marketing projects?

I support companies in managing and executing digital projects with an approach focused on performance, coordination, and concrete results.

With over 5 years of experience in project management, e-commerce, and digital marketing (France, Canada, Africa), I have assisted over 100 companies in improving their online visibility, digital performance, and sales.

I work in complex environments involving multiple teams, tools, and stakeholders.

I have notably managed e-commerce and digital programs for SMEs in several countries (Benin, Sierra Leone, Uganda, Gambia) within projects of the International Trade Centre (ITC - UN/WTO), coordinating consultants, structuring activity monitoring, and implementing reporting and management tools.

I also managed the e-commerce performance of an international market at Swatch Group Canada (SEO, acquisition, conversion, Google Analytics, Power BI) and contributed to digital transformation projects at Auchan Retail France (UX, e-commerce tools, Agile, functional specifications).

I support companies in:

• website creation and management (Shopify, WordPress, CMS)

• SEO optimization and visibility improvement

• online launch and optimization on marketplaces

• acquisition, conversion, and sales growth

• performance dashboards (Google Analytics, Power BI)

• coordination of digital projects and multi-stakeholder teams

What sets me apart:my ability to structure complex and international projects, coordinate teams, and transform business objectives into measurable results.

My goal:to help you effectively execute your digital projects and generate sustainable growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

International Trade Centre (ONU/OMC)
Technical E-commerce Lead Consultant
E-COMMERCE
September 2025 - Today (10 months)
Genève, Switzerland
• ● Management of SME support programs for e-commerce, digital marketing, SEO, and online presence optimization
• ● Supervision of field consultant teams and monitoring of activity and deliverable progress
• ● Implementation of management and reporting tools for activity monitoring and program coordination
• ● Coordination of multiple stakeholders (project managers, consultants, experts, beneficiaries)
• ● Organization and monitoring of field activities and contribution to meeting program deadlines and objectives
E-commerce SEO Digital Project Management Traffic Acquisition Branding and Visual Identity
International Trade Centre (ONU/OMC)
Branding & E-commerce Consultant
E-COMMERCE
January 2025 - November 2025 (10 months)
Genève, Switzerland
• ● Support for the coordination and management of an e-commerce and branding capacity building program for Beninese SMEs
• ● Coordination of 21 SMEs and supervision of a team of 3 consultants
• ● Monitoring of project activities: planning, deliverables, and performance indicators
• ● Design and facilitation of coaching sessions on branding, SEO, website optimization, content, and digital growth
• ● Writing activity reports and formulating recommendations for the development of the e-commerce sector in Benin
E-commerce SEO Branding and Visual Identity Project Management
Swatch Group Canada
E-commerce Manager
E-COMMERCE
November 2022 - November 2025 (3 years)
Toronto, ON, Canada
• ● Management of e-commerce performance for the Canadian market with a focus on acquisition, SEO, content optimization, and traffic growth
• ● Creation of dashboards and performance reports for e-commerce activity monitoring (Google Analytics, Power BI)
• ● Definition and management of SEO strategy and digital campaigns (newsletters, promotions), with monitoring of organic traffic, conversion, and sales KPIs
• ● Cross-functional coordination with marketing, business, IT, and logistics teams on e-commerce operations (orders, inventory, delivery, incidents)