Freelancer profile translated to English.

Description

For the past 5 years, I have experimented with and developed Franchise Marketing within a large ready-to-wear franchise (BEAUMANOIR Group) and then with my clients, franchisors and franchisees, within an agency (various sectors of activity: Bakery-Restaurant, Automotive, etc.).

I have decided today to offer my services as a Marketing Consultant specializing in Franchising to support you on short, medium, and long-term projects according to your objectives:

- Develop your franchisor brand

- Manage your franchise network

- Boost your national and local communication

Franchising is a network development model that has its own codes and challenges. I would be delighted to leverage my experience to help you achieve your goals and grow your network.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km), Lyon (up to 10km)

OBJECTIF FRANCHISE
Founder
CONSULTING AND AUDITS
March 2023 - Today (3 years and 3 months)
Bordeaux, France
Objectif Franchise aims to help future entrepreneurs open their first franchise with peace of mind.

I have created a tailor-made support program to boost your entrepreneurial project: personal and professional assessment, training on the franchise model, methodology for finding the ideal franchise, connection with franchise experts, and other bonuses.

🚀 Objectif Franchise is for individuals who have the will and ambition to create a sustainable business, who seek a balance between professional and personal life, while being supported from A to Z to successfully carry out their project.

📩 Let's talk about your franchise project: [email protected]
MBD Open Marketing
Franchise Client Project Manager
CONSULTING AND AUDITS
October 2019 - July 2022 (2 years and 9 months)
Nice, France
Within the agency, I supported several franchisor and franchisee clients in achieving their objectives:

For franchisors:
- Development of the franchisor brand
- Franchise brand awareness and visibility
- Management of the franchisee network
- Creation and implementation of an operational marketing plan (B2B and B2C) (objectives, strategies, actions, budget, resources, planning, implementation, and results monitoring)
- Various operational tasks: newsletter management, blog post writing and publication, digital communication development, etc.
- Monthly reporting

For franchisees:
- Support for opening through a personalized communication plan
- Creation and implementation of dynamic local communication
- Implementation of digital advertising and media space purchasing (social networks, influencers, presence management, SMS, radio, billboards, WAZE, press, etc.)
- Creation and presentation of reporting at the end of the local communication plan

For the agency:
- Recruitment and management of internal teams and service providers
- Client brief taking, quoting, and proposal writing, presentations, and negotiations
- Sales of additional services
Marketing Communication Digital Strategy Network Development Franchise Marketing Local Communication Network Management
Groupe Beaumanoir
Marketing & Communication
FASHION AND COSMETICS
February 2018 - September 2019 (1 year and 7 months)
Saint-Malo, France
The BEAUMANOIR Group markets several ready-to-wear brands: Cache-Cache, Bonobo, Bréal, Morgan, and others. I participated in the development of the new multi-store concept "Vib's" through various missions:

- Communication and management plan for new store openings (+20 locations)
- Personalized support for network franchisees (+185 meetings) in mainland France and overseas territories
- Local communication project manager
- Management of local commercial operations
- Coordination of multi-brand actions
- Creation of graphic briefs and monitoring of deliverables
- Management of suppliers and POS display stocks
Network Marketing Local Communication Project Management